Brandwave

Couchmans Electrical vs John Leader Electrical:Which is more popular?

In September 2026, Couchmans Electrical had more branded searches than John Leader Electrical among Palmerston North electrical contractors in New Zealand. Couchmans Electrical had about 90 branded searches, while John Leader Electrical had 50. Couchmans Electrical made up 19.1% of all Palmerston North electrical contractor searches we track, and John Leader Electrical accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about Palmerston North electrical contractors, Couchmans Electrical appeared in all three answers and John Leader Electrical in two. John Leader Electrical was mentioned before Couchmans Electrical in every answer.

Among Palmerston North electrical contractors in New Zealand in September 2026

Who do people search for more?

Couchmans Electrical, about 80% more searches than John Leader Electrical

Couchmans Electrical 90 searchesJohn Leader Electrical 50 searches

Who does AI mention more?

Couchmans Electrical, mentioned in every answer we collected

Couchmans Electrical in 3 of 3John Leader Electrical in 2 of 3

Who does AI recommend more?

John Leader Electrical, named ahead of Couchmans Electrical in every answer

John Leader Electrical first in 2Couchmans Electrical never first

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Top Palmerston North electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Couchmans Electrical appeared in all three answers. John Leader Electrical was mentioned in two out of three: in two of the three ChatGPT answers. John Leader Electrical was listed before Couchmans Electrical in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Leader Electrical1st
  2. Couchmans Electrical2nd
  3. BDF Electrical Ltd3rd
  4. McNae Group4th
  5. SES Electrical5th
  6. Linc Electrical6th
  7. TKR Electrical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Palmerston North electrical contractors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Couchmans Electrical or John Leader Electrical more popular in search?

This chart shows how often people search Google for Couchmans Electrical and John Leader Electrical by name. Each line represents a brand's share of searches for all seven Palmerston North electrical contractors we track, month by month, from searches in New Zealand.

Couchmans Electrical and John Leader Electrical among Palmerston North electrical contractors in New Zealand, by month

Share of searches by month for Couchmans Electrical, John Leader Electrical. The figures are in the table below the chart.

View monthly share of searches table
MonthBDF Electrical LtdCouchmans ElectricalMcNae GroupJohn Leader ElectricalLinc ElectricalSES ElectricalTKR Electrical
Oct 202521.7%10.9%15.2%19.6%15.2%10.9%6.5%
Nov 202522.6%17%17%17%17%3.8%5.7%
Dec 202523.8%26.2%9.5%16.7%9.5%7.1%7.1%
Jan 202617.8%24.4%15.6%15.6%15.6%6.7%4.4%
Feb 202620%28%18%14%10%4%6%
Mar 202620.3%18.9%24.3%18.9%6.8%4.1%6.8%
Apr 202618.5%26.2%20%10.8%10.8%7.7%6.2%
May 202627.7%26.2%15.4%10.8%7.7%6.2%6.2%
Jun 202620%28%20%9.3%9.3%9.3%4%
Jul 202618.8%26.6%15.6%14.1%10.9%10.9%3.1%
Aug 202623.1%21.5%23.1%10.8%10.8%7.7%3.1%
Sep 202625.5%19.1%19.1%10.6%10.6%10.6%4.3%

How has the Couchmans Electrical and John Leader Electrical comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Palmerston North electrical contractors in September 2026?

2 changes

  1. In September 2026, Couchmans Electrical lost share of searches among Palmerston North electrical contractors in New Zealand, from 21.5% to 19.1%.

  2. Estimated monthly branded searches for John Leader Electrical in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Couchmans Electrical’s and John Leader Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Couchmans Electrical

2 branded search terms

  • couchmans electrical
  • couchmans electrical palmerston north

John Leader Electrical

1 branded search term

  • john leader electrical

How the Brand Demand Index is measured

Other head-to-heads among Palmerston North electrical contractors

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