Brandwave

How popular isJohn Leader Electrical in search?

In August 2026, there were an estimated 110 branded searches for John Leader Electrical in New Zealand which is down 26.7% over the last 11 months. John Leader Electrical holds 15.1% estimated Share of Search among New Zealand palmerston north electrical contractors and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. McNae Group38.4%
  2. Linc Electrical27.4%
  3. John Leader Electrical15.1%
  4. SES Electrical13.7%
  5. TKR Electrical5.5%
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Which palmerston north electrical contractors compete with John Leader Electrical?

John Leader Electrical against palmerston north electrical contractors in New Zealand, by month

Share of Search by month for McNae Group, Linc Electrical, John Leader Electrical, SES Electrical, TKR Electrical. The figures are in the table below the chart.

View monthly share of search table
MonthMcNae GroupLinc ElectricalJohn Leader ElectricalSES ElectricalTKR Electrical
Oct 202518.5%35.4%23.1%12.3%10.8%
Nov 202522.4%35.8%17.9%10.4%13.4%
Dec 202521.3%29.8%25.5%12.8%10.6%
Jan 202627.3%32.7%20%10.9%9.1%
Feb 202625%28.6%21.4%14.3%10.7%
Mar 202632.6%23.3%23.3%11.6%9.3%
Apr 202627%31.1%17.6%13.5%10.8%
May 202627.9%29.4%19.1%11.8%11.8%
Jun 202634.6%23.5%16%18.5%7.4%
Jul 202627.5%25%22.5%18.8%6.3%
Aug 202638.4%27.4%15.1%13.7%5.5%
Sep 2026—————

  1. 1.McNae Group

    38.4%

    held 1st · 280 estimated branded searches · +27.3% vs prior month · +10.9 points

  2. 2.Linc Electrical

    27.4%

    held 2nd · 200 estimated branded searches · 0% vs prior month · +2.4 points

  3. 3.John Leader Electrical

    15.1%

    held 3rd · 110 estimated branded searches · -38.9% vs prior month · -7.4 points

  4. 4.SES Electrical

    13.7%

    held 4th · 100 estimated branded searches · -33.3% vs prior month · -5.1 points

  5. 5.TKR Electrical

    5.5%

    held 5th · 40 estimated branded searches · -20% vs prior month · -0.8 points

Compare search popularity between John Leader Electrical and its closest rivals

How has branded search demand for John Leader Electrical changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for John Leader Electrical in New Zealand fell from 150 to 110.
  • Across the 11 months ending August 2026, John Leader Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand decreased from 23.1% to 15.1%.
  • Across the 11 months ending August 2026, John Leader Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand peaked at 25.5% in December 2025 and was lowest at 15.1% in August 2026.
  • Across the 11 months ending August 2026, John Leader Electrical fell from 2nd to 3rd among palmerston north electrical contractors in New Zealand.

How did search popularity change for New Zealand palmerston north electrical contractors in August 2026?

  1. In August 2026, McNae Group gained estimated Share of Search among palmerston north electrical contractors in New Zealand, from 27.5% to 38.4%.

  2. In August 2026, Linc Electrical gained estimated Share of Search among palmerston north electrical contractors in New Zealand, from 25% to 27.4%.

  3. In August 2026, John Leader Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 22.5% to 15.1%.

  4. In August 2026, SES Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 18.8% to 13.7%.

  5. In August 2026, TKR Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 6.3% to 5.5%.

How is John Leader Electrical measured?

Brandwave collects information about searches that people make online using John Leader Electrical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • john leader electrical
  • john leader electrical palmerston north

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