BDF Electrical Ltd vs John Leader Electrical:Which is more popular?

Name: BDF Electrical Ltd vs John Leader Electrical: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, BDF Electrical Ltd had more branded searches than John Leader Electrical among Palmerston North electrical contractors in New Zealand. BDF Electrical Ltd had about 120 branded searches, while John Leader Electrical had 50. BDF Electrical Ltd made up 25.5% of all Palmerston North electrical contractor searches we track, and John Leader Electrical accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about Palmerston North electrical contractors, BDF Electrical Ltd and John Leader Electrical each appeared in two of the three answers. John Leader Electrical was mentioned before BDF Electrical Ltd in every answer.

Among Palmerston North electrical contractors in New Zealand in September 2026

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Top Palmerston North electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, BDF Electrical Ltd and John Leader Electrical were each mentioned in two out of three: in two of the three ChatGPT answers. John Leader Electrical was listed before BDF Electrical Ltd in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Couchmans Electrical	Named in 3 of 3 ChatGPT answers	3 of 3
BDF Electrical Ltd	Named in 2 of 3 ChatGPT answers	2 of 3
McNae Group	Named in 2 of 3 ChatGPT answers	2 of 3
John Leader Electrical	Named in 2 of 3 ChatGPT answers	2 of 3
Linc Electrical	Named in 1 of 3 ChatGPT answers	1 of 3
SES Electrical	Named in 1 of 3 ChatGPT answers	1 of 3
TKR Electrical	Named in 0 of 3 ChatGPT answers	0 of 3

Couchmans Electrical3 of 3Named in 3 of 3 ChatGPT answers
BDF Electrical Ltd2 of 3Named in 2 of 3 ChatGPT answers
McNae Group2 of 3Named in 2 of 3 ChatGPT answers
John Leader Electrical2 of 3Named in 2 of 3 ChatGPT answers
Linc Electrical1 of 3Named in 1 of 3 ChatGPT answers
SES Electrical1 of 3Named in 1 of 3 ChatGPT answers
TKR Electrical0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Palmerston North electrical contractors

3 answers

Asked ChatGPT
“Which electrical contractor should I hire in Palmerston North, New Zealand?”
Asked ChatGPT
“What are the best electrical contractors in Palmerston North, New Zealand?”
Asked ChatGPT
“What's the best electrical contractor in Palmerston North, New Zealand for an electrical fault?”
1. 1Couchmans Electrical
Searched Google, AI Overview
“electrician palmerston north”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“electrical contractor palmerston north”
Google showed no AI Overview for this search.

Not named in any answer:

TKR Electrical

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BDF Electrical Ltd or John Leader Electrical more popular in search?

This chart shows how often people search Google for BDF Electrical Ltd and John Leader Electrical by name. Each line represents a brand's share of searches for all seven Palmerston North electrical contractors we track, month by month, from searches in New Zealand.

BDF Electrical Ltd and John Leader Electrical among Palmerston North electrical contractors in New Zealand, by month

Month	BDF Electrical Ltd	Couchmans Electrical	McNae Group	John Leader Electrical	Linc Electrical	SES Electrical	TKR Electrical
Oct 2025	21.7%	10.9%	15.2%	19.6%	15.2%	10.9%	6.5%
Nov 2025	22.6%	17%	17%	17%	17%	3.8%	5.7%
Dec 2025	23.8%	26.2%	9.5%	16.7%	9.5%	7.1%	7.1%
Jan 2026	17.8%	24.4%	15.6%	15.6%	15.6%	6.7%	4.4%
Feb 2026	20%	28%	18%	14%	10%	4%	6%
Mar 2026	20.3%	18.9%	24.3%	18.9%	6.8%	4.1%	6.8%
Apr 2026	18.5%	26.2%	20%	10.8%	10.8%	7.7%	6.2%
May 2026	27.7%	26.2%	15.4%	10.8%	7.7%	6.2%	6.2%
Jun 2026	20%	28%	20%	9.3%	9.3%	9.3%	4%
Jul 2026	18.8%	26.6%	15.6%	14.1%	10.9%	10.9%	3.1%
Aug 2026	23.1%	21.5%	23.1%	10.8%	10.8%	7.7%	3.1%
Sep 2026	25.5%	19.1%	19.1%	10.6%	10.6%	10.6%	4.3%

How has the BDF Electrical Ltd and John Leader Electrical comparison changed over the last 12 months?

3 findings

BDF Electrical Ltd was ahead of John Leader Electrical in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, BDF Electrical Ltd’s share of searches among Palmerston North electrical contractors in New Zealand moved from 21.7% to 25.5%, and its estimated monthly branded searches moved from 100 to 120.
Across the 12 months ending September 2026, John Leader Electrical’s share of searches among Palmerston North electrical contractors in New Zealand moved from 19.6% to 10.6%, and its estimated monthly branded searches moved from 90 to 50.

How did search popularity change for New Zealand Palmerston North electrical contractors in September 2026?

2 changes

In September 2026, BDF Electrical Ltd gained share of searches among Palmerston North electrical contractors in New Zealand, from 23.1% to 25.5%.
Estimated monthly branded searches for John Leader Electrical in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BDF Electrical Ltd’s and John Leader Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.