Brandwave

How popular isTKR Electrical?

In September 2026, people searched for TKR Electrical by name about 40 times in New Zealand, a 20% decrease from the previous year. These searches made up 4.3% of all New Zealand Palmerston North electrical contractor searches, placing TKR Electrical seventh out of seven contractors. When we asked both ChatGPT and Google AI Overviews about Palmerston North electrical contractors, TKR Electrical did not appear in any of the answers.

Search and AI answers in September 2026

TKR Electrical is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. BDF Electrical LtdShare of searches 25.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Couchmans ElectricalShare of searches 19.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. McNae GroupShare of searches 19.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. John Leader ElectricalShare of searches 10.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  5. TKR ElectricalShare of searches 4.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top Palmerston North electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, TKR Electrical did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Leader Electrical1st
  2. Couchmans Electrical2nd
  3. BDF Electrical Ltd3rd
  4. McNae Group4th
  5. SES Electrical5th
  6. Linc Electrical6th
  7. TKR Electrical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Palmerston North electrical contractors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Palmerston North electrical contractors compete with TKR Electrical?

TKR Electrical against Palmerston North electrical contractors in New Zealand, by month

Share of searches by month for BDF Electrical Ltd, Couchmans Electrical, McNae Group, John Leader Electrical, Linc Electrical, SES Electrical, TKR Electrical. The figures are in the table below the chart.

View monthly share of searches table
MonthBDF Electrical LtdCouchmans ElectricalMcNae GroupJohn Leader ElectricalLinc ElectricalSES ElectricalTKR Electrical
Oct 202521.7%10.9%15.2%19.6%15.2%10.9%6.5%
Nov 202522.6%17%17%17%17%3.8%5.7%
Dec 202523.8%26.2%9.5%16.7%9.5%7.1%7.1%
Jan 202617.8%24.4%15.6%15.6%15.6%6.7%4.4%
Feb 202620%28%18%14%10%4%6%
Mar 202620.3%18.9%24.3%18.9%6.8%4.1%6.8%
Apr 202618.5%26.2%20%10.8%10.8%7.7%6.2%
May 202627.7%26.2%15.4%10.8%7.7%6.2%6.2%
Jun 202620%28%20%9.3%9.3%9.3%4%
Jul 202618.8%26.6%15.6%14.1%10.9%10.9%3.1%
Aug 202623.1%21.5%23.1%10.8%10.8%7.7%3.1%
Sep 202625.5%19.1%19.1%10.6%10.6%10.6%4.3%
  1. Held 1st. 120 estimated branded searches, -20% vs prior month. Share +2.5 points.

  2. Moved from 3rd to 2nd. 90 estimated branded searches, -35.7% vs prior month. Share -2.4 points.

  3. Moved from 2nd to 3rd. 90 estimated branded searches, -40% vs prior month. Share -3.9 points.

  4. Held 4th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.

  5. Held 5th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.

  6. Held 6th. 50 estimated branded searches, 0% vs prior month. Share +2.9 points.

  7. Held 7th. 20 estimated branded searches, 0% vs prior month. Share +1.2 points.

Compare popularity between TKR Electrical and its closest rivals

How has branded search demand for TKR Electrical changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TKR Electrical in New Zealand fell from 50 to 40.
  • Across the 12 months ending September 2026, TKR Electrical’s share of searches among Palmerston North electrical contractors in New Zealand decreased from 6.5% to 4.3%.
  • Across the 12 months ending September 2026, TKR Electrical’s share of searches among Palmerston North electrical contractors in New Zealand peaked at 7.1% in December 2025 and was lowest at 3.1% in August 2026.

How did search popularity change for New Zealand Palmerston North electrical contractors in September 2026?

6 changes
  1. In September 2026, SES Electrical gained share of searches among Palmerston North electrical contractors in New Zealand, from 7.7% to 10.6%.

  2. In September 2026, BDF Electrical Ltd gained share of searches among Palmerston North electrical contractors in New Zealand, from 23.1% to 25.5%.

  3. In September 2026, TKR Electrical gained share of searches among Palmerston North electrical contractors in New Zealand, from 3.1% to 4.3%.

  4. In September 2026, McNae Group lost share of searches among Palmerston North electrical contractors in New Zealand, from 23.1% to 19.1%.

  5. In September 2026, Couchmans Electrical lost share of searches among Palmerston North electrical contractors in New Zealand, from 21.5% to 19.1%.

  6. Estimated monthly branded searches for John Leader Electrical in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

How are TKR Electrical’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using TKR Electrical’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tkr electrical

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How the Brand Demand Index is measured

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Is TKR Electrical your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.