Brandwave

BDF Electrical Ltd vs Linc Electrical:Which is more popular?

In September 2026, BDF Electrical Ltd had more branded searches than Linc Electrical among Palmerston North electrical contractors in New Zealand. BDF Electrical Ltd had about 120 branded searches, while Linc Electrical had 50. BDF Electrical Ltd made up 25.5% of all Palmerston North electrical contractor searches we track, and Linc Electrical accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about Palmerston North electrical contractors, BDF Electrical Ltd appeared in two of the three answers and Linc Electrical in one. BDF Electrical Ltd was mentioned before Linc Electrical in every answer.

Among Palmerston North electrical contractors in New Zealand in September 2026

Who do people search for more?

BDF Electrical Ltd, about 2 searches for every 1 for Linc Electrical

BDF Electrical Ltd 120 searchesLinc Electrical 50 searches

Who does AI mention more?

BDF Electrical Ltd, mentioned in 2 of 3 answers, Linc Electrical in 1

BDF Electrical Ltd in 2 of 3Linc Electrical in 1 of 3

Who does AI recommend more?

BDF Electrical Ltd, named ahead of Linc Electrical in every answer

BDF Electrical Ltd first in 2Linc Electrical never first

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Top Palmerston North electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, BDF Electrical Ltd was mentioned in two out of three: in two of the three ChatGPT answers. Linc Electrical was mentioned in one out of three: in one of the three ChatGPT answers. BDF Electrical Ltd was listed before Linc Electrical in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Leader Electrical1st
  2. Couchmans Electrical2nd
  3. BDF Electrical Ltd3rd
  4. McNae Group4th
  5. SES Electrical5th
  6. Linc Electrical6th
  7. TKR Electrical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Palmerston North electrical contractors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BDF Electrical Ltd or Linc Electrical more popular in search?

This chart shows how often people search Google for BDF Electrical Ltd and Linc Electrical by name. Each line represents a brand's share of searches for all seven Palmerston North electrical contractors we track, month by month, from searches in New Zealand.

BDF Electrical Ltd and Linc Electrical among Palmerston North electrical contractors in New Zealand, by month

Share of searches by month for BDF Electrical Ltd, Linc Electrical. The figures are in the table below the chart.

View monthly share of searches table
MonthBDF Electrical LtdCouchmans ElectricalMcNae GroupJohn Leader ElectricalLinc ElectricalSES ElectricalTKR Electrical
Oct 202521.7%10.9%15.2%19.6%15.2%10.9%6.5%
Nov 202522.6%17%17%17%17%3.8%5.7%
Dec 202523.8%26.2%9.5%16.7%9.5%7.1%7.1%
Jan 202617.8%24.4%15.6%15.6%15.6%6.7%4.4%
Feb 202620%28%18%14%10%4%6%
Mar 202620.3%18.9%24.3%18.9%6.8%4.1%6.8%
Apr 202618.5%26.2%20%10.8%10.8%7.7%6.2%
May 202627.7%26.2%15.4%10.8%7.7%6.2%6.2%
Jun 202620%28%20%9.3%9.3%9.3%4%
Jul 202618.8%26.6%15.6%14.1%10.9%10.9%3.1%
Aug 202623.1%21.5%23.1%10.8%10.8%7.7%3.1%
Sep 202625.5%19.1%19.1%10.6%10.6%10.6%4.3%

How has the BDF Electrical Ltd and Linc Electrical comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Palmerston North electrical contractors in September 2026?

2 changes

  1. In September 2026, BDF Electrical Ltd gained share of searches among Palmerston North electrical contractors in New Zealand, from 23.1% to 25.5%.

  2. Estimated monthly branded searches for Linc Electrical in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BDF Electrical Ltd’s and Linc Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BDF Electrical Ltd

2 branded search terms

  • bdf electrical
  • bdf electrical palmerston north

Linc Electrical

1 branded search term

  • linc electrical

How the Brand Demand Index is measured

Other head-to-heads among Palmerston North electrical contractors

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