John Leader Electrical vs Linc Electrical:Which is more popular by branded search in New Zealand?
In August 2026, Linc Electrical had more branded searches than John Leader Electrical among palmerston north electrical contractors in New Zealand. Linc Electrical was estimated to have 200 branded searches compared to John Leader Electrical’s 110, and held a 27.4% Share of Search versus John Leader Electrical’s 15.1%.
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Which is more popular in search, John Leader Electrical or Linc Electrical?
Compare Palmerston North electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Linc Electrical, John Leader Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | McNae Group | Linc Electrical | John Leader Electrical | SES Electrical | TKR Electrical |
|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 35.4% | 23.1% | 12.3% | 10.8% |
| Nov 2025 | 22.4% | 35.8% | 17.9% | 10.4% | 13.4% |
| Dec 2025 | 21.3% | 29.8% | 25.5% | 12.8% | 10.6% |
| Jan 2026 | 27.3% | 32.7% | 20% | 10.9% | 9.1% |
| Feb 2026 | 25% | 28.6% | 21.4% | 14.3% | 10.7% |
| Mar 2026 | 32.6% | 23.3% | 23.3% | 11.6% | 9.3% |
| Apr 2026 | 27% | 31.1% | 17.6% | 13.5% | 10.8% |
| May 2026 | 27.9% | 29.4% | 19.1% | 11.8% | 11.8% |
| Jun 2026 | 34.6% | 23.5% | 16% | 18.5% | 7.4% |
| Jul 2026 | 27.5% | 25% | 22.5% | 18.8% | 6.3% |
| Aug 2026 | 38.4% | 27.4% | 15.1% | 13.7% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the John Leader Electrical and Linc Electrical comparison changed over the last 12 months?
3 findings
- Linc Electrical was ahead of John Leader Electrical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, John Leader Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 23.1% to 15.1%, and its estimated monthly branded searches moved from 150 to 110.
- Across the 11 months ending August 2026, Linc Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 35.4% to 27.4%, and its estimated monthly branded searches moved from 230 to 200.
How did search popularity change for New Zealand palmerston north electrical contractors in August 2026?
2 changes
In August 2026, Linc Electrical gained estimated Share of Search among palmerston north electrical contractors in New Zealand, from 25% to 27.4%.
In August 2026, John Leader Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 22.5% to 15.1%.
How each brand is measured
Brandwave collects information about searches that people make online using John Leader Electrical’s and Linc Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Leader Electrical
2 branded search terms
- john leader electrical
- john leader electrical palmerston north
Linc Electrical
2 branded search terms
- linc electrical
- linc electrical palmerston north
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.