Brandwave

How popular isTKR Electrical in search?

In August 2026, there were an estimated 40 branded searches for TKR Electrical in New Zealand which is down 42.9% over the last 11 months. TKR Electrical holds 5.5% estimated Share of Search among New Zealand palmerston north electrical contractors and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. McNae Group38.4%
  2. Linc Electrical27.4%
  3. John Leader Electrical15.1%
  4. SES Electrical13.7%
  5. TKR Electrical5.5%
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Which palmerston north electrical contractors compete with TKR Electrical?

TKR Electrical against palmerston north electrical contractors in New Zealand, by month

Share of Search by month for McNae Group, Linc Electrical, John Leader Electrical, SES Electrical, TKR Electrical. The figures are in the table below the chart.

View monthly share of search table
MonthMcNae GroupLinc ElectricalJohn Leader ElectricalSES ElectricalTKR Electrical
Oct 202518.5%35.4%23.1%12.3%10.8%
Nov 202522.4%35.8%17.9%10.4%13.4%
Dec 202521.3%29.8%25.5%12.8%10.6%
Jan 202627.3%32.7%20%10.9%9.1%
Feb 202625%28.6%21.4%14.3%10.7%
Mar 202632.6%23.3%23.3%11.6%9.3%
Apr 202627%31.1%17.6%13.5%10.8%
May 202627.9%29.4%19.1%11.8%11.8%
Jun 202634.6%23.5%16%18.5%7.4%
Jul 202627.5%25%22.5%18.8%6.3%
Aug 202638.4%27.4%15.1%13.7%5.5%
Sep 2026—————

  1. 1.McNae Group

    38.4%

    held 1st · 280 estimated branded searches · +27.3% vs prior month · +10.9 points

  2. 2.Linc Electrical

    27.4%

    held 2nd · 200 estimated branded searches · 0% vs prior month · +2.4 points

  3. 3.John Leader Electrical

    15.1%

    held 3rd · 110 estimated branded searches · -38.9% vs prior month · -7.4 points

  4. 4.SES Electrical

    13.7%

    held 4th · 100 estimated branded searches · -33.3% vs prior month · -5.1 points

  5. 5.TKR Electrical

    5.5%

    held 5th · 40 estimated branded searches · -20% vs prior month · -0.8 points

Compare search popularity between TKR Electrical and its closest rivals

How has branded search demand for TKR Electrical changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TKR Electrical in New Zealand fell from 70 to 40.
  • Across the 11 months ending August 2026, TKR Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand decreased from 10.8% to 5.5%.
  • Across the 11 months ending August 2026, TKR Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand peaked at 13.4% in November 2025 and was lowest at 5.5% in August 2026.

How did search popularity change for New Zealand palmerston north electrical contractors in August 2026?

  1. In August 2026, McNae Group gained estimated Share of Search among palmerston north electrical contractors in New Zealand, from 27.5% to 38.4%.

  2. In August 2026, Linc Electrical gained estimated Share of Search among palmerston north electrical contractors in New Zealand, from 25% to 27.4%.

  3. In August 2026, John Leader Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 22.5% to 15.1%.

  4. In August 2026, SES Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 18.8% to 13.7%.

  5. In August 2026, TKR Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 6.3% to 5.5%.

Which palmerston north heat pump installers compete with TKR Electrical?

TKR Electrical against palmerston north heat pump installers in New Zealand, by month

Share of Search by month for Linc Electrical, NZ Refrigeration Services, TKR Electrical, Minus 21 Refrigeration, Monarch Advanced Air Systems. The figures are in the table below the chart.

View monthly share of search table
MonthLinc ElectricalNZ Refrigeration ServicesTKR ElectricalMinus 21 RefrigerationMonarch Advanced Air Systems
Oct 202562.2%13.5%18.9%2.7%2.7%
Nov 202560%7.5%22.5%5%5%
Dec 202558.3%8.3%20.8%8.3%4.2%
Jan 202654.5%15.2%15.2%9.1%6.1%
Feb 202651.6%12.9%19.4%9.7%6.5%
Mar 202657.1%8.6%22.9%5.7%5.7%
Apr 202660.5%13.2%21.1%2.6%2.6%
May 202657.1%8.6%22.9%8.6%2.9%
Jun 202657.6%15.2%18.2%6.1%3%
Jul 202658.8%17.6%14.7%5.9%2.9%
Aug 202666.7%13.3%13.3%3.3%3.3%
Sep 2026—————

  1. 1.Linc Electrical

    66.7%

    held 1st · 200 estimated branded searches · 0% vs prior month · +7.8 points

  2. 2.NZ Refrigeration Services

    13.3%

    held 2nd · 40 estimated branded searches · -33.3% vs prior month · -4.3 points

  3. 3.TKR Electrical

    13.3%

    held 3rd · 40 estimated branded searches · -20% vs prior month · -1.4 points

  4. 4.Minus 21 Refrigeration

    3.3%

    held 4th · 10 estimated branded searches · -50% vs prior month · -2.5 points

  5. 5.Monarch Advanced Air Systems

    3.3%

    held 5th · 10 estimated branded searches · 0% vs prior month · +0.4 points

Compare search popularity between TKR Electrical and its closest rivals

How has branded search demand for TKR Electrical changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand palmerston north heat pump installers in August 2026?

  1. In August 2026, Linc Electrical gained estimated Share of Search among palmerston north heat pump installers in New Zealand, from 58.8% to 66.7%.

  2. In August 2026, NZ Refrigeration Services lost estimated Share of Search among palmerston north heat pump installers in New Zealand, from 17.6% to 13.3%.

  3. In August 2026, Minus 21 Refrigeration lost estimated Share of Search among palmerston north heat pump installers in New Zealand, from 5.9% to 3.3%.

  4. In August 2026, TKR Electrical lost estimated Share of Search among palmerston north heat pump installers in New Zealand, from 14.7% to 13.3%.

How is TKR Electrical measured?

Brandwave collects information about searches that people make online using TKR Electrical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • tkr electrical
  • tkr electrical palmerston north

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