Brandwave

Sensium vs Webfleet:Which is more popular?

In September 2026, Sensium had more branded searches than Webfleet among fleet telematics providers in New Zealand. Sensium had about 390 branded searches, while Webfleet had 40. Sensium made up 2.7% of all fleet telematics provider searches we track, and Webfleet accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about fleet telematics providers, Sensium appeared in two of the five answers and Webfleet in one. Sensium was mentioned before Webfleet in two out of three answers that named either.

Among fleet telematics providers in New Zealand in September 2026

Who do people search for more?

Sensium, about 10 searches for every 1 for Webfleet

Sensium 390 searchesWebfleet 40 searches

Who does AI mention more?

Sensium, mentioned in 2 of 5 answers, Webfleet in 1

Sensium in 2 of 5Webfleet in 1 of 5

Who does AI recommend more?

Sensium, named ahead of Webfleet in 2 of 3 answers

Sensium first in 2Webfleet first in 1

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Top fleet telematics providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sensium was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Webfleet was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sensium was listed before Webfleet in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EROAD1st
  2. Argus Tracking2nd
  3. Teletrac Navman3rd
  4. Smartrak4th
  5. Webfleet5th
  6. Cartrack6th
  7. Sensium7th
  8. Geotab8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Argus Tracking4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartrak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cartrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sensium2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Geotab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Webfleet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about fleet telematics providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sensium or Webfleet more popular in search?

This chart shows how often people search Google for Sensium and Webfleet by name. Each line represents a brand's share of searches for all eight fleet telematics providers we track, month by month, from searches in New Zealand.

Sensium and Webfleet among fleet telematics providers in New Zealand, by month

Share of searches by month for Sensium, Webfleet. The figures are in the table below the chart.

View monthly share of searches table
MonthEROADCartrackArgus TrackingTeletrac NavmanSensiumSmartrakGeotabWebfleet
Oct 202564.3%16.3%6.8%3.3%2.6%4.9%1.1%0.75%
Nov 202564%15.9%5.8%4%2.6%5.8%0.93%0.99%
Dec 202565.1%16.2%6.1%3.3%2.7%5%0.94%0.68%
Jan 202661.6%19.2%5.8%4.7%2.6%4.7%0.8%0.64%
Feb 202664.6%17.2%6.3%3.4%1.9%5.2%1%0.36%
Mar 202661.6%19.3%6.6%4%2.1%4.8%1%0.66%
Apr 202664.9%17.4%6.4%2.8%2.8%4.3%1%0.36%
May 202666.1%17.8%6.5%2.4%1.9%3.6%1.1%0.67%
Jun 202663%20.6%7.1%2.8%2.3%2.8%1.2%0.35%
Jul 202663.4%20.6%6.3%3.4%2.3%2.3%1.3%0.5%
Aug 202662.8%20.3%7%3.4%2.2%2.7%1.2%0.42%
Sep 202663.8%20%6.1%3.4%2.7%2.7%1.2%0.28%

How has the Sensium and Webfleet comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fleet telematics providers in September 2026?

2 changes
  1. In September 2026, Sensium rose from 6th to 5th among fleet telematics providers in New Zealand.

  2. Estimated monthly branded searches for Webfleet in New Zealand fell 63.6% over 12 measured months, from 110 to 40 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sensium’s and Webfleet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sensium

1 branded search term

  • sensium

Webfleet

2 branded search terms

  • webfleet
  • webfleet logbook

How the Brand Demand Index is measured

Other head-to-heads among fleet telematics providers

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