Brandwave

Seal Subscriptions vs Skio:Which is more popular in New Zealand?

In October 2026, Skio had more branded searches than Seal Subscriptions among ecommerce subscription apps in New Zealand. Skio had about 60 branded searches, while Seal Subscriptions had 20. Skio made up 31.6% of all ecommerce subscription app searches we track, and Seal Subscriptions accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about ecommerce subscription apps, Seal Subscriptions appeared in three of the five answers and Skio in none.

Among ecommerce subscription apps in New Zealand in October 2026

Who do people search for more?

Skio, about 3 searches for every 1 for Seal Subscriptions

Skio 60 searchesSeal Subscriptions 20 searches

Who does AI mention more?

Seal Subscriptions, mentioned in 3 of 5 answers, Skio in 0

Seal Subscriptions in 3 of 5Skio in 0 of 5

Who does AI recommend more?

Seal Subscriptions, the only one of the two named

Seal Subscriptions first in 3Skio never named

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Top ecommerce subscription apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seal Subscriptions was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skio did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Appstle1st
  2. Recharge2nd
  3. Seal Subscriptions3rd
  4. PayWhirl4th
  5. Skio–
  6. Bold Subscriptions–
  7. Loop Subscriptions–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Recharge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appstle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seal Subscriptions3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PayWhirl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bold Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loop Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce subscription apps

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Seal Subscriptions or Skio more popular in search?

This chart shows how often people search Google for Seal Subscriptions and Skio by name. Each line represents a brand's share of searches for all seven ecommerce subscription apps we track, month by month, from searches in New Zealand.

Seal Subscriptions and Skio among ecommerce subscription apps in New Zealand, by month

Share of searches by month for Skio, Seal Subscriptions. The figures are in the table below the chart.

View monthly share of searches table
MonthSkioAppstleRechargeBold SubscriptionsLoop SubscriptionsSeal SubscriptionsPayWhirl
Nov 202528.6%23.8%19%9.5%9.5%4.8%4.8%
Dec 202533.3%20.8%16.7%8.3%8.3%12.5%0%
Jan 202621.1%31.6%15.8%5.3%10.5%10.5%5.3%
Feb 202627.3%27.3%18.2%4.5%9.1%9.1%4.5%
Mar 202632%24%12%8%8%12%4%
Apr 202640.9%22.7%13.6%4.5%4.5%9.1%4.5%
May 202628%28%12%8%12%8%4%
Jun 202626.1%30.4%13%8.7%8.7%8.7%4.3%
Jul 202635%30%10%5%5%10%5%
Aug 202636.4%27.3%9.1%9.1%4.5%9.1%4.5%
Sep 202645%20%15%5%5%10%0%
Oct 202631.6%15.8%15.8%10.5%10.5%10.5%5.3%

How has branded search for Seal Subscriptions and Skio changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand ecommerce subscription apps in October 2026?

4 changes
  1. In October 2026, Bold Subscriptions overtook Seal Subscriptions to rank 4th among ecommerce subscription apps in New Zealand, with 10.5% of the searches.

  2. In October 2026, Loop Subscriptions overtook Seal Subscriptions to rank 5th among ecommerce subscription apps in New Zealand, with 10.5% of the searches.

  3. In October 2026, Seal Subscriptions gained share of searches among ecommerce subscription apps in New Zealand, from 10% to 10.5%.

  4. In October 2026, Skio lost share of searches among ecommerce subscription apps in New Zealand, from 45% to 31.6%.

How are Seal Subscriptions’ and Skio’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Seal Subscriptions’ and Skio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Seal Subscriptions

2 branded search terms

  • seal subscriptions
  • sealsubscriptions

Skio

6 branded search terms

  • skio
  • skio app
  • skio shopify
  • skio shopify app
  • skio subscriptions
  • skio subscriptions shopify

How the Brand Demand Index is measured

Other head-to-heads among ecommerce subscription apps

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