Brandwave

Scrub Daddy vs Vileda:Which is more popular in New Zealand?

In October 2026, Scrub Daddy had more branded searches than Vileda among cleaning tool brands in New Zealand. Scrub Daddy had about 2,900 branded searches, while Vileda had 320. Scrub Daddy made up 63.7% of all cleaning tool brand searches we track, and Vileda accounted for 7%. When we asked ChatGPT and Google AI Overviews about cleaning tool brands, Vileda appeared in one of the five answers and Scrub Daddy in none.

Among cleaning tool brands in New Zealand in October 2026

Who do people search for more?

Scrub Daddy, about 9 searches for every 1 for Vileda

Scrub Daddy 2.9K searchesVileda 320 searches

Who does AI mention more?

Vileda, mentioned in 1 of 5 answers, Scrub Daddy in 0

Vileda in 1 of 5Scrub Daddy in 0 of 5

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Top cleaning tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vileda was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Scrub Daddy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oates1st
  2. Vileda2nd
  3. Karcher2nd
  4. Sabco4th
  5. Scrub Daddy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karcher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sabco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scrub Daddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cleaning tool brands

5 answers

  • Asked ChatGPT

    “Which cleaning tool brand should I buy in New Zealand?”

    1. 1Karcher

  • Asked ChatGPT

    “What are the best cleaning tool brands in New Zealand?”

    1. 1Karcher
    2. 2Oates

  • Asked ChatGPT

    “What's the best cleaning tool brand in New Zealand for everyday cleaning?”

    1. 1Vileda
    2. 2Oates
    3. 3Sabco

  • Searched Google, AI Overview

    “cleaning tools for home”

    1. Searched Google, AI Overview

      “household cleaning brands”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is Scrub Daddy or Vileda more popular in search?

      This chart shows how often people search Google for Scrub Daddy and Vileda by name. Each line represents a brand's share of searches for all five cleaning tool brands we track, month by month, from searches in New Zealand.

      Scrub Daddy and Vileda among cleaning tool brands in New Zealand, by month

      Share of searches by month for Scrub Daddy, Vileda. The figures are in the table below the chart.

      View monthly share of searches table
      MonthScrub DaddySabcoViledaOatesKarcher
      Nov 202573.6%16%4.6%1.8%4.1%
      Dec 202576.5%13.5%5.8%1.6%2.6%
      Jan 202678.4%13.5%3.9%1.7%2.4%
      Feb 202678.4%13.8%3.8%1.9%2.2%
      Mar 202676.7%13.2%4.8%2.1%3.2%
      Apr 202669%18.1%4.3%5.2%3.4%
      May 202671.9%15.3%5.4%4.5%3%
      Jun 202674.2%16.1%4.6%2.6%2.6%
      Jul 202672.5%15.5%5.3%3.8%3%
      Aug 202673.6%16%4.3%3%3%
      Sep 202672.5%15.5%5.5%3.5%3%
      Oct 202663.7%23.1%7%4%2.2%

      Vileda sells other things too, so only its searches that name this product count here, like “vileda mop”.

      How has branded search for Scrub Daddy and Vileda changed in New Zealand over the last 12 months?

      3 findings

      How did search popularity change for New Zealand cleaning tool brands in October 2026?

      2 changes

      1. In October 2026, Vileda gained share of searches among cleaning tool brands in New Zealand, from 5.5% to 7%.

      2. In October 2026, Scrub Daddy lost share of searches among cleaning tool brands in New Zealand, from 72.5% to 63.7%.

      How are Scrub Daddy’s and Vileda’s branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Scrub Daddy’s and Vileda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Scrub Daddy

      1 branded search term

      • scrub daddy

      Vileda

      2 branded search terms

      • vileda broom
      • vileda mop

      How the Brand Demand Index is measured

      Other head-to-heads among cleaning tool brands

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