Oates vs Sabco:Which is more popular in New Zealand?
In October 2026, Sabco had more branded searches than Oates among cleaning tool brands in New Zealand. Sabco had about 1,050 branded searches, while Oates had 180. Sabco made up 23.1% of all cleaning tool brand searches we track, and Oates accounted for 4%. When we asked ChatGPT and Google AI Overviews about cleaning tool brands, Oates appeared in two of the five answers and Sabco in one. Oates was mentioned before Sabco in every answer.
Who do people search for more?
Sabco, about 6 searches for every 1 for Oates
Who does AI mention more?
Oates, mentioned in 2 of 5 answers, Sabco in 1
Who does AI recommend more?
Oates, named ahead of Sabco in every answer
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Top cleaning tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oates was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sabco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oates was listed before Sabco in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Oates1st
Vileda2nd
Karcher2nd- Sabco4th
Scrub Daddy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Karcher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sabco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Scrub Daddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleaning tool brands
5 answers
Asked ChatGPT
“Which cleaning tool brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cleaning tool brands in New Zealand?”
Asked ChatGPT
“What's the best cleaning tool brand in New Zealand for everyday cleaning?”
Searched Google, AI Overview
“cleaning tools for home”
Searched Google, AI Overview
“household cleaning brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Oates or Sabco more popular in search?
This chart shows how often people search Google for Oates and Sabco by name. Each line represents a brand's share of searches for all five cleaning tool brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sabco, Oates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scrub Daddy | Sabco | Vileda | Oates | Karcher |
|---|---|---|---|---|---|
| Nov 2025 | 73.6% | 16% | 4.6% | 1.8% | 4.1% |
| Dec 2025 | 76.5% | 13.5% | 5.8% | 1.6% | 2.6% |
| Jan 2026 | 78.4% | 13.5% | 3.9% | 1.7% | 2.4% |
| Feb 2026 | 78.4% | 13.8% | 3.8% | 1.9% | 2.2% |
| Mar 2026 | 76.7% | 13.2% | 4.8% | 2.1% | 3.2% |
| Apr 2026 | 69% | 18.1% | 4.3% | 5.2% | 3.4% |
| May 2026 | 71.9% | 15.3% | 5.4% | 4.5% | 3% |
| Jun 2026 | 74.2% | 16.1% | 4.6% | 2.6% | 2.6% |
| Jul 2026 | 72.5% | 15.5% | 5.3% | 3.8% | 3% |
| Aug 2026 | 73.6% | 16% | 4.3% | 3% | 3% |
| Sep 2026 | 72.5% | 15.5% | 5.5% | 3.5% | 3% |
| Oct 2026 | 63.7% | 23.1% | 7% | 4% | 2.2% |
Sabco and Oates sell other things too, so only their searches that name this product count here, like “sabco mop”.
How has branded search for Oates and Sabco changed in New Zealand over the last 12 months?
3 findings
- Sabco was ahead of Oates in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Oates’ share of searches among cleaning tool brands in New Zealand moved from 1.8% to 4%, and its estimated monthly branded searches moved from 70 to 180.
- Across the 12 months ending October 2026, Sabco’s share of searches among cleaning tool brands in New Zealand moved from 16% to 23.1%, and its estimated monthly branded searches moved from 630 to 1.1K.
How did search popularity change for New Zealand cleaning tool brands in October 2026?
2 changes
In October 2026, Sabco gained share of searches among cleaning tool brands in New Zealand, from 15.5% to 23.1%.
Estimated monthly branded searches for Oates in New Zealand rose 157.1% over 12 measured months, from 70 to 180 in October 2026.
How are Oates’ and Sabco’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Oates’ and Sabco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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