Brandwave

Karcher vs Scrub Daddy:Which is more popular in New Zealand?

In October 2026, Scrub Daddy had more branded searches than Karcher among cleaning tool brands in New Zealand. Scrub Daddy had about 2,900 branded searches, while Karcher had 100. Scrub Daddy made up 63.7% of all cleaning tool brand searches we track, and Karcher accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about cleaning tool brands, Karcher appeared in two of the five answers and Scrub Daddy in none.

Among cleaning tool brands in New Zealand in October 2026

Who do people search for more?

Scrub Daddy, about 29 searches for every 1 for Karcher

Scrub Daddy 2.9K searchesKarcher 100 searches

Who does AI mention more?

Karcher, mentioned in 2 of 5 answers, Scrub Daddy in 0

Karcher in 2 of 5Scrub Daddy in 0 of 5

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Top cleaning tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Karcher was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Scrub Daddy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oates1st
  2. Vileda2nd
  3. Karcher2nd
  4. Sabco4th
  5. Scrub Daddy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karcher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sabco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scrub Daddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cleaning tool brands

5 answers

  • Asked ChatGPT

    “Which cleaning tool brand should I buy in New Zealand?”

    1. 1Karcher

  • Asked ChatGPT

    “What are the best cleaning tool brands in New Zealand?”

    1. 1Karcher
    2. 2Oates

  • Asked ChatGPT

    “What's the best cleaning tool brand in New Zealand for everyday cleaning?”

    1. 1Vileda
    2. 2Oates
    3. 3Sabco

  • Searched Google, AI Overview

    “cleaning tools for home”

    1. Searched Google, AI Overview

      “household cleaning brands”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is Karcher or Scrub Daddy more popular in search?

      This chart shows how often people search Google for Karcher and Scrub Daddy by name. Each line represents a brand's share of searches for all five cleaning tool brands we track, month by month, from searches in New Zealand.

      Karcher and Scrub Daddy among cleaning tool brands in New Zealand, by month

      Share of searches by month for Scrub Daddy, Karcher. The figures are in the table below the chart.

      View monthly share of searches table
      MonthScrub DaddySabcoViledaOatesKarcher
      Nov 202573.6%16%4.6%1.8%4.1%
      Dec 202576.5%13.5%5.8%1.6%2.6%
      Jan 202678.4%13.5%3.9%1.7%2.4%
      Feb 202678.4%13.8%3.8%1.9%2.2%
      Mar 202676.7%13.2%4.8%2.1%3.2%
      Apr 202669%18.1%4.3%5.2%3.4%
      May 202671.9%15.3%5.4%4.5%3%
      Jun 202674.2%16.1%4.6%2.6%2.6%
      Jul 202672.5%15.5%5.3%3.8%3%
      Aug 202673.6%16%4.3%3%3%
      Sep 202672.5%15.5%5.5%3.5%3%
      Oct 202663.7%23.1%7%4%2.2%

      Karcher sells other things too, so only its searches that name this product count here, like “karcher mop”.

      How has branded search for Karcher and Scrub Daddy changed in New Zealand over the last 12 months?

      3 findings

      How did search popularity change for New Zealand cleaning tool brands in October 2026?

      2 changes

      1. In October 2026, Scrub Daddy lost share of searches among cleaning tool brands in New Zealand, from 72.5% to 63.7%.

      2. In October 2026, Karcher lost share of searches among cleaning tool brands in New Zealand, from 3% to 2.2%.

      How are Karcher’s and Scrub Daddy’s branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Karcher’s and Scrub Daddy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Karcher

      2 branded search terms

      • karcher broom
      • karcher mop

      Scrub Daddy

      1 branded search term

      • scrub daddy

      How the Brand Demand Index is measured

      Other head-to-heads among cleaning tool brands

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