Brandwave

How popular isScrub Daddy?

In October 2026, people searched for Scrub Daddy by name about 2,900 times in New Zealand, about the same as the previous year. These searches made up 63.7% of all New Zealand cleaning tool brand searches, placing Scrub Daddy first out of five brands. When we asked both ChatGPT and Google AI Overviews about cleaning tool brands, Scrub Daddy did not appear in any of the answers.

Search and AI answers in October 2026

Scrub Daddy is the most searched of 5 competitors and not named in the AI answers we collected.

  1. Scrub DaddyShare of searches 63.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SabcoShare of searches 23.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. ViledaShare of searches 7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  4. OatesShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. KarcherShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top cleaning tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scrub Daddy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oates1st
  2. Vileda2nd
  3. Karcher2nd
  4. Sabco4th
  5. Scrub Daddy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karcher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sabco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scrub Daddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cleaning tool brands

5 answers

  • Asked ChatGPT

    “Which cleaning tool brand should I buy in New Zealand?”

    1. 1Karcher

  • Asked ChatGPT

    “What are the best cleaning tool brands in New Zealand?”

    1. 1Karcher
    2. 2Oates

  • Asked ChatGPT

    “What's the best cleaning tool brand in New Zealand for everyday cleaning?”

    1. 1Vileda
    2. 2Oates
    3. 3Sabco

  • Searched Google, AI Overview

    “cleaning tools for home”

    1. Searched Google, AI Overview

      “household cleaning brands”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      How often do people search for Scrub Daddy compared with other New Zealand cleaning tool brands?

      Scrub Daddy against cleaning tool brands in New Zealand, by month

      Share of searches by month for Scrub Daddy, Sabco, Vileda, Oates, Karcher. The figures are in the table below the chart.

      View monthly share of searches table
      MonthScrub DaddySabcoViledaOatesKarcher
      Nov 202573.6%16%4.6%1.8%4.1%
      Dec 202576.5%13.5%5.8%1.6%2.6%
      Jan 202678.4%13.5%3.9%1.7%2.4%
      Feb 202678.4%13.8%3.8%1.9%2.2%
      Mar 202676.7%13.2%4.8%2.1%3.2%
      Apr 202669%18.1%4.3%5.2%3.4%
      May 202671.9%15.3%5.4%4.5%3%
      Jun 202674.2%16.1%4.6%2.6%2.6%
      Jul 202672.5%15.5%5.3%3.8%3%
      Aug 202673.6%16%4.3%3%3%
      Sep 202672.5%15.5%5.5%3.5%3%
      Oct 202663.7%23.1%7%4%2.2%

      1. 1.Scrub Daddy

        63.7%

        Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share -8.8 points.

      2. 2.Sabco

        23.1%

        Held 2nd. 1.1K estimated branded searches, +69.4% vs prior month. Share +7.6 points.

      3. 3.Vileda

        7%

        Held 3rd. 320 estimated branded searches, +45.5% vs prior month. Share +1.5 points.

      4. 4.Oates

        4%

        Held 4th. 180 estimated branded searches, +28.6% vs prior month. Share +0.5 points.

      5. 5.Karcher

        2.2%

        Held 5th. 100 estimated branded searches, -16.7% vs prior month. Share -0.8 points.

      Sabco, Vileda and 2 other brands sell other things too, so only their searches that name this product count here, like “sabco mop”.

      Compare popularity between Scrub Daddy and its closest rivals

      Every comparison with Scrub Daddy

      4 comparisons

      How has branded search demand for Scrub Daddy changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending October 2026, estimated monthly branded searches for Scrub Daddy in New Zealand held steady at 2.9K.
      • Across the 12 months ending October 2026, Scrub Daddy’s share of searches among cleaning tool brands in New Zealand decreased from 73.6% to 63.7%.
      • Across the 12 months ending October 2026, Scrub Daddy’s share of searches among cleaning tool brands in New Zealand peaked at 78.4% in January 2026 and was lowest at 63.7% in October 2026.

      How did search popularity change for New Zealand cleaning tool brands in October 2026?

      5 changes

      1. In October 2026, Sabco gained share of searches among cleaning tool brands in New Zealand, from 15.5% to 23.1%.

      2. In October 2026, Vileda gained share of searches among cleaning tool brands in New Zealand, from 5.5% to 7%.

      3. In October 2026, Scrub Daddy lost share of searches among cleaning tool brands in New Zealand, from 72.5% to 63.7%.

      4. In October 2026, Karcher lost share of searches among cleaning tool brands in New Zealand, from 3% to 2.2%.

      5. Estimated monthly branded searches for Oates in New Zealand rose 157.1% over 12 measured months, from 70 to 180 in October 2026.

      How are Scrub Daddy’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Scrub Daddy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

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