Sabco vs Vileda:Which is more popular in New Zealand?
In October 2026, Sabco had more branded searches than Vileda among cleaning tool brands in New Zealand. Sabco had about 1,050 branded searches, while Vileda had 320. Sabco made up 23.1% of all cleaning tool brand searches we track, and Vileda accounted for 7%. When we asked ChatGPT and Google AI Overviews about cleaning tool brands, Sabco and Vileda each appeared in one of the five answers.
Who do people search for more?
Sabco, about 3 searches for every 1 for Vileda
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top cleaning tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sabco and Vileda were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Oates1st
Vileda2nd
Karcher2nd- Sabco4th
Scrub Daddy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Karcher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sabco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Scrub Daddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleaning tool brands
5 answers
Asked ChatGPT
“Which cleaning tool brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cleaning tool brands in New Zealand?”
Asked ChatGPT
“What's the best cleaning tool brand in New Zealand for everyday cleaning?”
Searched Google, AI Overview
“cleaning tools for home”
Searched Google, AI Overview
“household cleaning brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Sabco or Vileda more popular in search?
This chart shows how often people search Google for Sabco and Vileda by name. Each line represents a brand's share of searches for all five cleaning tool brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sabco, Vileda. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scrub Daddy | Sabco | Vileda | Oates | Karcher |
|---|---|---|---|---|---|
| Nov 2025 | 73.6% | 16% | 4.6% | 1.8% | 4.1% |
| Dec 2025 | 76.5% | 13.5% | 5.8% | 1.6% | 2.6% |
| Jan 2026 | 78.4% | 13.5% | 3.9% | 1.7% | 2.4% |
| Feb 2026 | 78.4% | 13.8% | 3.8% | 1.9% | 2.2% |
| Mar 2026 | 76.7% | 13.2% | 4.8% | 2.1% | 3.2% |
| Apr 2026 | 69% | 18.1% | 4.3% | 5.2% | 3.4% |
| May 2026 | 71.9% | 15.3% | 5.4% | 4.5% | 3% |
| Jun 2026 | 74.2% | 16.1% | 4.6% | 2.6% | 2.6% |
| Jul 2026 | 72.5% | 15.5% | 5.3% | 3.8% | 3% |
| Aug 2026 | 73.6% | 16% | 4.3% | 3% | 3% |
| Sep 2026 | 72.5% | 15.5% | 5.5% | 3.5% | 3% |
| Oct 2026 | 63.7% | 23.1% | 7% | 4% | 2.2% |
Sabco and Vileda sell other things too, so only their searches that name this product count here, like “sabco mop”.
How has branded search for Sabco and Vileda changed in New Zealand over the last 12 months?
3 findings
- Sabco was ahead of Vileda in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Sabco’s share of searches among cleaning tool brands in New Zealand moved from 16% to 23.1%, and its estimated monthly branded searches moved from 630 to 1.1K.
- Across the 12 months ending October 2026, Vileda’s share of searches among cleaning tool brands in New Zealand moved from 4.6% to 7%, and its estimated monthly branded searches moved from 180 to 320.
How did search popularity change for New Zealand cleaning tool brands in October 2026?
2 changes
In October 2026, Sabco gained share of searches among cleaning tool brands in New Zealand, from 15.5% to 23.1%.
In October 2026, Vileda gained share of searches among cleaning tool brands in New Zealand, from 5.5% to 7%.
How are Sabco’s and Vileda’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Sabco’s and Vileda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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