Brandwave

Rachel Stichbury vs Silk & Steel:Which is more popular?

In September 2026, Silk & Steel had more branded searches than Rachel Stichbury among designer jewellery brands in New Zealand. Silk & Steel had about 720 branded searches, while Rachel Stichbury had 100. Silk & Steel made up 3.4% of all designer jewellery brand searches we track, and Rachel Stichbury accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about designer jewellery brands, Rachel Stichbury appeared in two of the four answers and Silk & Steel in none.

Among designer jewellery brands in New Zealand in September 2026

Who do people search for more?

Silk & Steel, about 7 searches for every 1 for Rachel Stichbury

Silk & Steel 720 searchesRachel Stichbury 100 searches

Who does AI mention more?

Rachel Stichbury, mentioned in 2 of 4 answers, Silk & Steel in 0

Rachel Stichbury in 2 of 4Silk & Steel in 0 of 4

Who does AI recommend more?

Rachel Stichbury, the only one of the two named

Rachel Stichbury first in 2Silk & Steel never named

Follow Rachel Stichbury vs Silk & Steel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top designer jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rachel Stichbury was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Silk & Steel did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Layla Kaisi Collection3rd
  4. Rachel Stichbury4th
  5. Stolen Girlfriends Club5th
  6. Nick Von K–
  7. Bare Jewellery–
  8. Morris & Watson–
  9. Silk & Steel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoe & Morgan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Meadowlark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rachel Stichbury2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Layla Kaisi Collection2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stolen Girlfriends Club1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nick Von K0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bare Jewellery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Morris & Watson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Silk & Steel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about designer jewellery brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Rachel Stichbury or Silk & Steel more popular in search?

This chart shows how often people search Google for Rachel Stichbury and Silk & Steel by name. Each line represents a brand's share of searches for all nine designer jewellery brands we track, month by month, from searches in New Zealand.

Rachel Stichbury and Silk & Steel among designer jewellery brands in New Zealand, by month

Share of searches by month for Silk & Steel, Rachel Stichbury. The figures are in the table below the chart.

View monthly share of searches table
MonthStolen Girlfriends ClubZoe & MorganNick Von KBare JewelleryMorris & WatsonMeadowlarkSilk & SteelRachel StichburyLayla Kaisi Collection
Oct 202519.5%19.7%12.8%10.8%29.3%2.9%4.4%0.31%0.31%
Nov 202522.6%28.6%12.1%19.3%10.4%2.7%3.7%0.29%0.4%
Dec 202523%22.1%13.6%14.8%18%3.5%4.3%0.3%0.23%
Jan 202617.7%16.7%10%11.4%37.4%3.4%2.7%0.34%0.42%
Feb 202615.2%15.1%10.8%10.3%41.3%3.7%3%0.42%0.29%
Mar 202619.4%23.5%10%16.2%23.4%3.6%3.1%0.43%0.32%
Apr 202621.1%20.5%16%11.3%20.4%4.9%5%0.34%0.4%
May 202623.8%18.6%15.3%13.1%18.6%5.4%4.5%0.41%0.26%
Jun 202627.5%14.3%12.8%18.7%17.6%5%3.5%0.34%0.25%
Jul 202623.1%27.2%15.5%10%14.6%5.3%3.6%0.4%0.25%
Aug 202628%18.4%14.7%13.1%14.7%5.8%4.5%0.46%0.46%
Sep 202635.8%17.2%13.6%12.1%11.4%5.6%3.4%0.48%0.33%

How has the Rachel Stichbury and Silk & Steel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer jewellery brands in September 2026?

2 changes

  1. In September 2026, Silk & Steel lost share of searches among designer jewellery brands in New Zealand, from 4.5% to 3.4%.

  2. In September 2026, Rachel Stichbury rose from 9th to 8th among designer jewellery brands in New Zealand.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Rachel Stichbury’s and Silk & Steel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rachel Stichbury

2 branded search terms

  • rachel stichbury
  • stichbury

Silk & Steel

3 branded search terms

  • silk & steel
  • silk steel
  • silksteel

How the Brand Demand Index is measured

Other head-to-heads among designer jewellery brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free