Brandwave

Proper Crisps vs Snackachangi:Which is more popular?

In September 2026, Snackachangi had more branded searches than Proper Crisps among potato chip brands in New Zealand. Snackachangi had about 2,400 branded searches, while Proper Crisps had 1,600. Snackachangi made up 19.1% of all potato chip brand searches we track, and Proper Crisps accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about potato chip brands, Proper Crisps appeared in all five answers and Snackachangi in three. Proper Crisps was mentioned before Snackachangi in four out of five answers.

Among potato chip brands in New Zealand in September 2026

Who do people search for more?

Snackachangi, about 50% more searches than Proper Crisps

Snackachangi 2.4K searchesProper Crisps 1.6K searches

Who does AI mention more?

Proper Crisps, mentioned in every answer we collected

Proper Crisps in 5 of 5Snackachangi in 3 of 5

Who does AI recommend more?

Proper Crisps, named ahead of Snackachangi in 4 of 5 answers

Proper Crisps first in 4Snackachangi first in 1

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Top potato chip brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Proper Crisps appeared in all five answers. Snackachangi was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Proper Crisps was listed before Snackachangi in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluebird1st
  2. Proper Crisps2nd
  3. Heartland3rd
  4. Snackachangi4th
  5. Copper Kettle5th
  6. Eta6th
  7. Delisio7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluebird5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heartland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Proper Crisps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snackachangi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Copper Kettle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delisio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about potato chip brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Proper Crisps or Snackachangi more popular in search?

This chart shows how often people search Google for Proper Crisps and Snackachangi by name. Each line represents a brand's share of searches for all seven potato chip brands we track, month by month, from searches in New Zealand.

Proper Crisps and Snackachangi among potato chip brands in New Zealand, by month

Share of searches by month for Snackachangi, Proper Crisps. The figures are in the table below the chart.

View monthly share of searches table
MonthBluebirdHeartlandSnackachangiProper CrispsCopper KettleDelisioEta
Oct 202525.2%16.5%10.2%19.3%8.9%12.3%7.6%
Nov 202524.4%12.8%11%20%11%13.1%7.6%
Dec 202522.9%15.3%11.6%22%10.2%10.9%7.2%
Jan 202622.8%15.2%15.1%18.6%10.2%10.9%7.2%
Feb 202624.9%20.4%11.1%16.4%11.1%9.7%6.4%
Mar 202629.6%19.1%9.9%15.8%9.9%9.8%6%
Apr 202625%16.9%11.2%16.6%12.8%11%6.5%
May 202627.8%18.3%11.3%14.7%11.3%9.7%6.9%
Jun 202628.5%15.2%10.2%15.1%15.1%10%6%
Jul 202623.5%28.4%10.2%12.6%10.2%10.1%4.9%
Aug 202630%15.4%10.5%15.3%12.9%9.7%6.2%
Sep 202623.9%19.3%19.1%12.8%10.4%9.6%4.9%

How has the Proper Crisps and Snackachangi comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Snackachangi took it in September 2026.
  • Across the 12 months ending September 2026, Proper Crisps’ share of searches among potato chip brands in New Zealand moved from 19.3% to 12.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Snackachangi’s share of searches among potato chip brands in New Zealand moved from 10.2% to 19.1%, and its estimated monthly branded searches moved from 1K to 2.4K.

How did search popularity change for New Zealand potato chip brands in September 2026?

2 changes

  1. In September 2026, Snackachangi overtook Proper Crisps and Copper Kettle to rank 3rd among potato chip brands in New Zealand, with 19.1% of the searches.

  2. In September 2026, Proper Crisps lost share of searches among potato chip brands in New Zealand, from 15.3% to 12.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Proper Crisps’ and Snackachangi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Proper Crisps

3 branded search terms

  • proper chips
  • proper crisps
  • proper crisps nz

Snackachangi

1 branded search term

  • snackachangi

How the Brand Demand Index is measured

Other head-to-heads among potato chip brands

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