Heartland vs Snackachangi:Which is more popular?
In September 2026, Heartland and Snackachangi were level in searches among potato chip brands in New Zealand, with an estimated 2.4K branded searches each, at 19.3% and 19.1% of the total. When we asked ChatGPT and Google AI Overviews about potato chip brands, Heartland appeared in all five answers and Snackachangi in three. Heartland was mentioned before Snackachangi in four out of five answers.
Who do people search for more?
Heartland and Snackachangi are searched for about as often as each other.
Who does AI mention more?
Heartland, mentioned in every answer we collected
Who does AI recommend more?
Heartland, named ahead of Snackachangi in 4 of 5 answers
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Top potato chip brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Heartland appeared in all five answers. Snackachangi was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Heartland was listed before Snackachangi in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bluebird1st
Proper Crisps2nd- Heartland3rd
- Snackachangi4th
- Copper Kettle5th
Eta6th- Delisio7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bluebird5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Heartland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Proper Crisps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snackachangi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Copper Kettle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delisio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about potato chip brands
5 answers
Asked ChatGPT
“Which potato chip brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best potato chip brands in New Zealand?”
Asked ChatGPT
“What's the best potato chip brand in New Zealand for snacking?”
Searched Google, AI Overview
“potato chip brands nz”
Searched Google, AI Overview
“crisps brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Heartland or Snackachangi more popular in search?
This chart shows how often people search Google for Heartland and Snackachangi by name. Each line represents a brand's share of searches for all seven potato chip brands we track, month by month, from searches in New Zealand.
Share of searches by month for Heartland, Snackachangi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluebird | Heartland | Snackachangi | Proper Crisps | Copper Kettle | Delisio | Eta |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.5% | 10.2% | 19.3% | 8.9% | 12.3% | 7.6% |
| Nov 2025 | 24.4% | 12.8% | 11% | 20% | 11% | 13.1% | 7.6% |
| Dec 2025 | 22.9% | 15.3% | 11.6% | 22% | 10.2% | 10.9% | 7.2% |
| Jan 2026 | 22.8% | 15.2% | 15.1% | 18.6% | 10.2% | 10.9% | 7.2% |
| Feb 2026 | 24.9% | 20.4% | 11.1% | 16.4% | 11.1% | 9.7% | 6.4% |
| Mar 2026 | 29.6% | 19.1% | 9.9% | 15.8% | 9.9% | 9.8% | 6% |
| Apr 2026 | 25% | 16.9% | 11.2% | 16.6% | 12.8% | 11% | 6.5% |
| May 2026 | 27.8% | 18.3% | 11.3% | 14.7% | 11.3% | 9.7% | 6.9% |
| Jun 2026 | 28.5% | 15.2% | 10.2% | 15.1% | 15.1% | 10% | 6% |
| Jul 2026 | 23.5% | 28.4% | 10.2% | 12.6% | 10.2% | 10.1% | 4.9% |
| Aug 2026 | 30% | 15.4% | 10.5% | 15.3% | 12.9% | 9.7% | 6.2% |
| Sep 2026 | 23.9% | 19.3% | 19.1% | 12.8% | 10.4% | 9.6% | 4.9% |
How has the Heartland and Snackachangi comparison changed over the last 12 months?
3 findings
- Heartland was ahead of Snackachangi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Heartland’s share of searches among potato chip brands in New Zealand moved from 16.5% to 19.3%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
- Across the 12 months ending September 2026, Snackachangi’s share of searches among potato chip brands in New Zealand moved from 10.2% to 19.1%, and its estimated monthly branded searches moved from 1K to 2.4K.
How did search popularity change for New Zealand potato chip brands in September 2026?
2 changes
In September 2026, Snackachangi overtook Proper Crisps and Copper Kettle to rank 3rd among potato chip brands in New Zealand, with 19.1% of the searches.
In September 2026, Heartland gained share of searches among potato chip brands in New Zealand, from 15.4% to 19.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Heartland’s and Snackachangi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heartland
3 branded search terms
- heartland chips
- heartland crisps
- heartland potato chips
Snackachangi
1 branded search term
- snackachangi
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