How popular isCopper Kettle?
In September 2026, people searched for Copper Kettle by name about 1,300 times in New Zealand, a 47.7% increase from the previous year. These searches made up 10.4% of all New Zealand potato chip brand searches, placing Copper Kettle fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about potato chip brands, Copper Kettle appeared in three of the five answers and was the fifth most recommended of the seven.
Copper Kettle is the fifth most searched of 7 competitors and the fifth most recommended in AI answers.
BluebirdShare of searches 23.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HeartlandShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd- SnackachangiShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Proper CrispsShare of searches 12.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd- Copper KettleShare of searches 10.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Follow Copper Kettle and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top potato chip brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Copper Kettle was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Copper Kettle is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bluebird1st
- Proper Crisps2nd
- Heartland3rd
- Snackachangi4th
- Copper Kettle5th
Eta6th- Delisio7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bluebird5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Heartland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Proper Crisps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snackachangi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Copper Kettle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delisio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about potato chip brands
5 answers
Asked ChatGPT
“Which potato chip brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best potato chip brands in New Zealand?”
Asked ChatGPT
“What's the best potato chip brand in New Zealand for snacking?”
Searched Google, AI Overview
“potato chip brands nz”
Searched Google, AI Overview
“crisps brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which potato chip brands compete with Copper Kettle?
Share of searches by month for Bluebird, Heartland, Snackachangi, Proper Crisps, Copper Kettle, Delisio, Eta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluebird | Heartland | Snackachangi | Proper Crisps | Copper Kettle | Delisio | Eta |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.5% | 10.2% | 19.3% | 8.9% | 12.3% | 7.6% |
| Nov 2025 | 24.4% | 12.8% | 11% | 20% | 11% | 13.1% | 7.6% |
| Dec 2025 | 22.9% | 15.3% | 11.6% | 22% | 10.2% | 10.9% | 7.2% |
| Jan 2026 | 22.8% | 15.2% | 15.1% | 18.6% | 10.2% | 10.9% | 7.2% |
| Feb 2026 | 24.9% | 20.4% | 11.1% | 16.4% | 11.1% | 9.7% | 6.4% |
| Mar 2026 | 29.6% | 19.1% | 9.9% | 15.8% | 9.9% | 9.8% | 6% |
| Apr 2026 | 25% | 16.9% | 11.2% | 16.6% | 12.8% | 11% | 6.5% |
| May 2026 | 27.8% | 18.3% | 11.3% | 14.7% | 11.3% | 9.7% | 6.9% |
| Jun 2026 | 28.5% | 15.2% | 10.2% | 15.1% | 15.1% | 10% | 6% |
| Jul 2026 | 23.5% | 28.4% | 10.2% | 12.6% | 10.2% | 10.1% | 4.9% |
| Aug 2026 | 30% | 15.4% | 10.5% | 15.3% | 12.9% | 9.7% | 6.2% |
| Sep 2026 | 23.9% | 19.3% | 19.1% | 12.8% | 10.4% | 9.6% | 4.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.9% | 3K | -19.6% | -6.1 points | |
| 2, held 2nd | 19.3% | 2.4K | +26.7% | +3.9 points | |
| 3, moved from 5th to 3rd | 19.1% | 2.4K | +84.6% | +8.7 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 12.8% | 1.6K | -15.8% | -2.5 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 10.4% | 1.3K | -18.8% | -2.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 9.6% | 1.2K | 0% | -0.1 points | |
| 7, held 7th | 4.9% | 610 | -20.8% | -1.3 points |
1.
Bluebird23.9%
Held 1st. 3K estimated branded searches, -19.6% vs prior month. Share -6.1 points.
19.3%
Held 2nd. 2.4K estimated branded searches, +26.7% vs prior month. Share +3.9 points.
19.1%
Moved from 5th to 3rd. 2.4K estimated branded searches, +84.6% vs prior month. Share +8.7 points.
12.8%
Moved from 3rd to 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -2.5 points.
10.4%
Moved from 4th to 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -2.5 points.
6.
Delisio9.6%
Held 6th. 1.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Eta4.9%
Held 7th. 610 estimated branded searches, -20.8% vs prior month. Share -1.3 points.
Compare popularity between Copper Kettle and its closest rivals
Every comparison with Copper Kettle
6 comparisons
How has branded search demand for Copper Kettle changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Copper Kettle in New Zealand rose from 880 to 1.3K.
- Across the 12 months ending September 2026, Copper Kettle’s share of searches among potato chip brands in New Zealand increased from 8.9% to 10.4%.
- Across the 12 months ending September 2026, Copper Kettle’s share of searches among potato chip brands in New Zealand peaked at 15.1% in June 2026 and was lowest at 8.9% in October 2025.
- Across the 12 months ending September 2026, Copper Kettle rose from 6th to 5th among potato chip brands in New Zealand.
How did search popularity change for New Zealand potato chip brands in September 2026?
6 changes
In September 2026, Snackachangi overtook Proper Crisps and Copper Kettle to rank 3rd among potato chip brands in New Zealand, with 19.1% of the searches.
In September 2026, Heartland gained share of searches among potato chip brands in New Zealand, from 15.4% to 19.3%.
In September 2026, Bluebird lost share of searches among potato chip brands in New Zealand, from 30% to 23.9%.
In September 2026, Proper Crisps lost share of searches among potato chip brands in New Zealand, from 15.3% to 12.8%.
In September 2026, Copper Kettle lost share of searches among potato chip brands in New Zealand, from 12.9% to 10.4%.
In September 2026, Eta lost share of searches among potato chip brands in New Zealand, from 6.2% to 4.9%.
How are Copper Kettle’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Copper Kettle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- copper kettle chips
Who owns Copper Kettle?
Copper Kettle is owned by 
PepsiCo. Brandwave also tracks Bluebird and Delisio, owned by the same company, in New Zealand.
Do you work for Copper Kettle? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Copper Kettle your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.