Brandwave

Potato chip brands in New Zealand:Which brands are most popular in search?

In August 2026, Bluebird was the most searched among potato chip brands in New Zealand, with an estimated 3.7K branded searches and 33.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Bluebird33.5%
  2. Heartland17.1%
  3. Proper Crisps17%
  4. Copper Kettle14.3%
  5. Delisio10.9%
  6. Eta7.2%

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Share of SearchLeaderboard

Compare a curated set of packaged potato chip brands sold in New Zealand using branded searches made in New Zealand. Different brands with the same owner remain separate. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among potato chip brands in New Zealand, by month

Share of Search by month for Bluebird, Heartland, Proper Crisps, Copper Kettle, Delisio, Eta. The figures are in the table below the chart.

View monthly share of search table
MonthBluebirdHeartlandProper CrispsCopper KettleDelisioEta
Oct 202528%18.3%21.4%9.9%13.6%8.8%
Nov 202527.3%14.3%22.4%12.3%14.7%9%
Dec 202525.8%17.2%24.8%11.5%12.3%8.5%
Jan 202626.7%17.9%21.8%12%12.8%8.7%
Feb 202628%22.9%18.4%12.4%10.9%7.5%
Mar 202632.8%21.1%17.5%10.9%10.8%6.9%
Apr 202628.1%18.9%18.7%14.3%12.3%7.6%
May 202631.3%20.6%16.5%12.7%10.9%8%
Jun 202631.7%16.9%16.7%16.7%11.1%6.9%
Jul 202626.1%31.7%14%11.4%11.2%5.5%
Aug 202633.5%17.1%17%14.3%10.9%7.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Bluebird

    33.5%

    moved from 2nd to 1st · 3.7K estimated branded searches · +25.2% vs prior month · +7.3 points

  2. 2.Heartland

    17.1%

    moved from 1st to 2nd · 1.9K estimated branded searches · -47.1% vs prior month · -14.5 points

  3. 3.Proper Crisps

    17%

    held 3rd · 1.9K estimated branded searches · +18.8% vs prior month · +3 points

  4. 4.Copper Kettle

    14.3%

    held 4th · 1.6K estimated branded searches · +23.1% vs prior month · +2.9 points

  5. 5.Delisio

    10.9%

    held 5th · 1.2K estimated branded searches · -5.5% vs prior month · -0.4 points

  6. 6.Eta

    7.2%

    held 6th · 800 estimated branded searches · +27% vs prior month · +1.6 points

Compare search popularity between leading brands

Which brand is most popular in search among potato chip brands in New Zealand?

In August 2026, Bluebird was the most searched among potato chip brands in New Zealand, with an estimated 3.7K branded searches and 33.5% estimated Share of Search within this set. Heartland is in 2nd place, 16.3 percentage points behind at 17.1% Share of Search.

New Zealand potato chip brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bluebird28% → 33.5%33.5%Aug 202625.8%Dec 20251st
Heartland18.3% → 17.1%31.7%Jul 202614.3%Nov 20253rd → 2nd
Proper Crisps21.4% → 17%24.8%Dec 202514%Jul 20262nd → 3rd
Copper Kettle9.9% → 14.3%16.7%Jun 20269.9%Oct 20255th → 4th
Delisio13.6% → 10.9%14.7%Nov 202510.8%Mar 20264th → 5th
Eta8.8% → 7.2%9%Nov 20255.5%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bluebird’s estimated Share of Search among potato chip brands in New Zealand increased from 28% to 33.5%.
  • Across the 11 months ending August 2026, Heartland’s estimated Share of Search among potato chip brands in New Zealand decreased from 18.3% to 17.1%.
  • Across the 11 months ending August 2026, Proper Crisps’ estimated Share of Search among potato chip brands in New Zealand decreased from 21.4% to 17%.
  • Across the 11 months ending August 2026, Copper Kettle’s estimated Share of Search among potato chip brands in New Zealand increased from 9.9% to 14.3%.
  • Across the 11 months ending August 2026, Delisio’s estimated Share of Search among potato chip brands in New Zealand decreased from 13.6% to 10.9%.
  • Across the 11 months ending August 2026, Eta’s estimated Share of Search among potato chip brands in New Zealand decreased from 8.8% to 7.2%.
  • Across the 11 months ending August 2026, Bluebird’s estimated Share of Search among potato chip brands in New Zealand peaked at 33.5% in August 2026 and was lowest at 25.8% in December 2025.
  • Across the 11 months ending August 2026, Heartland’s estimated Share of Search among potato chip brands in New Zealand peaked at 31.7% in July 2026 and was lowest at 14.3% in November 2025.
  • Across the 11 months ending August 2026, Proper Crisps’ estimated Share of Search among potato chip brands in New Zealand peaked at 24.8% in December 2025 and was lowest at 14% in July 2026.
  • Across the 11 months ending August 2026, Copper Kettle’s estimated Share of Search among potato chip brands in New Zealand peaked at 16.7% in June 2026 and was lowest at 9.9% in October 2025.
  • Across the 11 months ending August 2026, Delisio’s estimated Share of Search among potato chip brands in New Zealand peaked at 14.7% in November 2025 and was lowest at 10.8% in March 2026.
  • Across the 11 months ending August 2026, Eta’s estimated Share of Search among potato chip brands in New Zealand peaked at 9% in November 2025 and was lowest at 5.5% in July 2026.
  • Across the 11 months ending August 2026, Heartland rose from 3rd to 2nd among potato chip brands in New Zealand.
  • Across the 11 months ending August 2026, Proper Crisps fell from 2nd to 3rd among potato chip brands in New Zealand.
  • Across the 11 months ending August 2026, Copper Kettle rose from 5th to 4th among potato chip brands in New Zealand.
  • Across the 11 months ending August 2026, Delisio fell from 4th to 5th among potato chip brands in New Zealand.

How did search popularity change for New Zealand potato chip brands in August 2026?

  1. In August 2026, Bluebird overtook Heartland to take the highest estimated Share of Search among potato chip brands in New Zealand, at 33.5%.

  2. In August 2026, Proper Crisps gained estimated Share of Search among potato chip brands in New Zealand, from 14% to 17%.

  3. In August 2026, Copper Kettle gained estimated Share of Search among potato chip brands in New Zealand, from 11.4% to 14.3%.

  4. In August 2026, Eta gained estimated Share of Search among potato chip brands in New Zealand, from 5.5% to 7.2%.

  5. In August 2026, Heartland lost estimated Share of Search among potato chip brands in New Zealand, from 31.7% to 17.1%.

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