Heartland vs Proper Crisps:Which is more popular by branded search in New Zealand?
In August 2026, Heartland and Proper Crisps were level on Share of Search among potato chip brands in New Zealand, with an estimated 1.9K branded searches each, at 17.1% and 17% estimated Share of Search.
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Which is more popular in search, Heartland or Proper Crisps?
Compare a curated set of packaged potato chip brands sold in New Zealand using branded searches made in New Zealand. Different brands with the same owner remain separate. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heartland, Proper Crisps. The figures are in the table below the chart.
View monthly share of search table
| Month | Bluebird | Heartland | Proper Crisps | Copper Kettle | Delisio | Eta |
|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 18.3% | 21.4% | 9.9% | 13.6% | 8.8% |
| Nov 2025 | 27.3% | 14.3% | 22.4% | 12.3% | 14.7% | 9% |
| Dec 2025 | 25.8% | 17.2% | 24.8% | 11.5% | 12.3% | 8.5% |
| Jan 2026 | 26.7% | 17.9% | 21.8% | 12% | 12.8% | 8.7% |
| Feb 2026 | 28% | 22.9% | 18.4% | 12.4% | 10.9% | 7.5% |
| Mar 2026 | 32.8% | 21.1% | 17.5% | 10.9% | 10.8% | 6.9% |
| Apr 2026 | 28.1% | 18.9% | 18.7% | 14.3% | 12.3% | 7.6% |
| May 2026 | 31.3% | 20.6% | 16.5% | 12.7% | 10.9% | 8% |
| Jun 2026 | 31.7% | 16.9% | 16.7% | 16.7% | 11.1% | 6.9% |
| Jul 2026 | 26.1% | 31.7% | 14% | 11.4% | 11.2% | 5.5% |
| Aug 2026 | 33.5% | 17.1% | 17% | 14.3% | 10.9% | 7.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Heartland and Proper Crisps comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Heartland took it in February 2026.
- Across the 11 months ending August 2026, Heartland’s estimated Share of Search among potato chip brands in New Zealand moved from 18.3% to 17.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Proper Crisps’ estimated Share of Search among potato chip brands in New Zealand moved from 21.4% to 17%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for New Zealand potato chip brands in August 2026?
3 changes
In August 2026, Bluebird overtook Heartland to take the highest estimated Share of Search among potato chip brands in New Zealand, at 33.5%.
In August 2026, Proper Crisps gained estimated Share of Search among potato chip brands in New Zealand, from 14% to 17%.
In August 2026, Heartland lost estimated Share of Search among potato chip brands in New Zealand, from 31.7% to 17.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Heartland’s and Proper Crisps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heartland
3 branded search terms
- heartland chips
- heartland crisps
- heartland potato chips
Proper Crisps
3 branded search terms
- proper chips
- proper crisps
- proper crisps nz
Put your own brand in this comparison
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