How popular isHeartland in search?
In August 2026, there were an estimated 1.9K branded searches for Heartland in New Zealand which is up 17.9% over the last 11 months. Heartland holds 17.1% estimated Share of Search among New Zealand potato chip brands and is ranked 2nd of 6 competitors for search popularity.
Bluebird33.5%
Heartland17.1%
Proper Crisps17%Eta7.2%
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Which potato chip brands compete with Heartland?
Share of Search by month for Bluebird, Heartland, Proper Crisps, Copper Kettle, Delisio, Eta. The figures are in the table below the chart.
View monthly share of search table
| Month | Bluebird | Heartland | Proper Crisps | Copper Kettle | Delisio | Eta |
|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 18.3% | 21.4% | 9.9% | 13.6% | 8.8% |
| Nov 2025 | 27.3% | 14.3% | 22.4% | 12.3% | 14.7% | 9% |
| Dec 2025 | 25.8% | 17.2% | 24.8% | 11.5% | 12.3% | 8.5% |
| Jan 2026 | 26.7% | 17.9% | 21.8% | 12% | 12.8% | 8.7% |
| Feb 2026 | 28% | 22.9% | 18.4% | 12.4% | 10.9% | 7.5% |
| Mar 2026 | 32.8% | 21.1% | 17.5% | 10.9% | 10.8% | 6.9% |
| Apr 2026 | 28.1% | 18.9% | 18.7% | 14.3% | 12.3% | 7.6% |
| May 2026 | 31.3% | 20.6% | 16.5% | 12.7% | 10.9% | 8% |
| Jun 2026 | 31.7% | 16.9% | 16.7% | 16.7% | 11.1% | 6.9% |
| Jul 2026 | 26.1% | 31.7% | 14% | 11.4% | 11.2% | 5.5% |
| Aug 2026 | 33.5% | 17.1% | 17% | 14.3% | 10.9% | 7.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 33.5% | 3.7K | +25.2% | +7.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 17.1% | 1.9K | -47.1% | -14.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17% | 1.9K | +18.8% | +3 points | |
| 4, held 4th | 14.3% | 1.6K | +23.1% | +2.9 points | |
| 5, held 5th | 10.9% | 1.2K | -5.5% | -0.4 points | |
| 6, held 6th | 7.2% | 800 | +27% | +1.6 points |
1.
33.5%
moved from 2nd to 1st · 3.7K estimated branded searches · +25.2% vs prior month · +7.3 points
17.1%
moved from 1st to 2nd · 1.9K estimated branded searches · -47.1% vs prior month · -14.5 points
17%
held 3rd · 1.9K estimated branded searches · +18.8% vs prior month · +3 points
14.3%
held 4th · 1.6K estimated branded searches · +23.1% vs prior month · +2.9 points
5.
10.9%
held 5th · 1.2K estimated branded searches · -5.5% vs prior month · -0.4 points
6.
7.2%
held 6th · 800 estimated branded searches · +27% vs prior month · +1.6 points
Compare search popularity between Heartland and its closest rivals
How has branded search demand for Heartland changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Heartland in New Zealand rose from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Heartland’s estimated Share of Search among potato chip brands in New Zealand decreased from 18.3% to 17.1%.
- Across the 11 months ending August 2026, Heartland’s estimated Share of Search among potato chip brands in New Zealand peaked at 31.7% in July 2026 and was lowest at 14.3% in November 2025.
- Across the 11 months ending August 2026, Heartland rose from 3rd to 2nd among potato chip brands in New Zealand.
How did search popularity change for New Zealand potato chip brands in August 2026?
5 changes
In August 2026, Bluebird overtook Heartland to take the highest estimated Share of Search among potato chip brands in New Zealand, at 33.5%.
In August 2026, Proper Crisps gained estimated Share of Search among potato chip brands in New Zealand, from 14% to 17%.
In August 2026, Copper Kettle gained estimated Share of Search among potato chip brands in New Zealand, from 11.4% to 14.3%.
In August 2026, Eta gained estimated Share of Search among potato chip brands in New Zealand, from 5.5% to 7.2%.
In August 2026, Heartland lost estimated Share of Search among potato chip brands in New Zealand, from 31.7% to 17.1%.
How is Heartland measured?
Brandwave collects information about searches that people make online using Heartland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- heartland chips
- heartland crisps
- heartland potato chips
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Is Heartland your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.