Bluebird vs Copper Kettle:Which is more popular by branded search in New Zealand?
In August 2026, Bluebird had more branded searches than Copper Kettle among potato chip brands in New Zealand. Bluebird was estimated to have 3.7K branded searches compared to Copper Kettle’s 1.6K, and held a 33.5% Share of Search versus Copper Kettle’s 14.3%.
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Which is more popular in search, Bluebird or Copper Kettle?
Compare a curated set of packaged potato chip brands sold in New Zealand using branded searches made in New Zealand. Different brands with the same owner remain separate. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bluebird, Copper Kettle. The figures are in the table below the chart.
View monthly share of search table
| Month | Bluebird | Heartland | Proper Crisps | Copper Kettle | Delisio | Eta |
|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 18.3% | 21.4% | 9.9% | 13.6% | 8.8% |
| Nov 2025 | 27.3% | 14.3% | 22.4% | 12.3% | 14.7% | 9% |
| Dec 2025 | 25.8% | 17.2% | 24.8% | 11.5% | 12.3% | 8.5% |
| Jan 2026 | 26.7% | 17.9% | 21.8% | 12% | 12.8% | 8.7% |
| Feb 2026 | 28% | 22.9% | 18.4% | 12.4% | 10.9% | 7.5% |
| Mar 2026 | 32.8% | 21.1% | 17.5% | 10.9% | 10.8% | 6.9% |
| Apr 2026 | 28.1% | 18.9% | 18.7% | 14.3% | 12.3% | 7.6% |
| May 2026 | 31.3% | 20.6% | 16.5% | 12.7% | 10.9% | 8% |
| Jun 2026 | 31.7% | 16.9% | 16.7% | 16.7% | 11.1% | 6.9% |
| Jul 2026 | 26.1% | 31.7% | 14% | 11.4% | 11.2% | 5.5% |
| Aug 2026 | 33.5% | 17.1% | 17% | 14.3% | 10.9% | 7.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bluebird and Copper Kettle comparison changed over the last 12 months?
3 findings
- Bluebird was ahead of Copper Kettle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bluebird’s estimated Share of Search among potato chip brands in New Zealand moved from 28% to 33.5%, and its estimated monthly branded searches moved from 2.5K to 3.7K.
- Across the 11 months ending August 2026, Copper Kettle’s estimated Share of Search among potato chip brands in New Zealand moved from 9.9% to 14.3%, and its estimated monthly branded searches moved from 880 to 1.6K.
How did search popularity change for New Zealand potato chip brands in August 2026?
2 changes
In August 2026, Bluebird overtook Heartland to take the highest estimated Share of Search among potato chip brands in New Zealand, at 33.5%.
In August 2026, Copper Kettle gained estimated Share of Search among potato chip brands in New Zealand, from 11.4% to 14.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bluebird’s and Copper Kettle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bluebird
3 branded search terms
- bluebird chips
- bluebird potato chips
- bluebird snacks
Copper Kettle
3 branded search terms
- copper kettle chips
- copper kettle crisps
- copper kettle potato chips
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.