Brandwave

How popular isDelisio?

In September 2026, people searched for Delisio by name about 1,210 times in New Zealand, about the same as the previous year. These searches made up 9.6% of all New Zealand potato chip brand searches, placing Delisio sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about potato chip brands, Delisio appeared in three of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Delisio is the sixth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. BluebirdShare of searches 23.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HeartlandShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. SnackachangiShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Proper CrispsShare of searches 12.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. DelisioShare of searches 9.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

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Top potato chip brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Delisio was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Delisio is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluebird1st
  2. Proper Crisps2nd
  3. Heartland3rd
  4. Snackachangi4th
  5. Copper Kettle5th
  6. Eta6th
  7. Delisio7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluebird5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heartland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Proper Crisps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snackachangi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Copper Kettle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delisio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about potato chip brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which potato chip brands compete with Delisio?

Delisio against potato chip brands in New Zealand, by month

Share of searches by month for Bluebird, Heartland, Snackachangi, Proper Crisps, Copper Kettle, Delisio, Eta. The figures are in the table below the chart.

View monthly share of searches table
MonthBluebirdHeartlandSnackachangiProper CrispsCopper KettleDelisioEta
Oct 202525.2%16.5%10.2%19.3%8.9%12.3%7.6%
Nov 202524.4%12.8%11%20%11%13.1%7.6%
Dec 202522.9%15.3%11.6%22%10.2%10.9%7.2%
Jan 202622.8%15.2%15.1%18.6%10.2%10.9%7.2%
Feb 202624.9%20.4%11.1%16.4%11.1%9.7%6.4%
Mar 202629.6%19.1%9.9%15.8%9.9%9.8%6%
Apr 202625%16.9%11.2%16.6%12.8%11%6.5%
May 202627.8%18.3%11.3%14.7%11.3%9.7%6.9%
Jun 202628.5%15.2%10.2%15.1%15.1%10%6%
Jul 202623.5%28.4%10.2%12.6%10.2%10.1%4.9%
Aug 202630%15.4%10.5%15.3%12.9%9.7%6.2%
Sep 202623.9%19.3%19.1%12.8%10.4%9.6%4.9%

  1. 1.Bluebird

    23.9%

    Held 1st. 3K estimated branded searches, -19.6% vs prior month. Share -6.1 points.

  2. 2.Heartland

    19.3%

    Held 2nd. 2.4K estimated branded searches, +26.7% vs prior month. Share +3.9 points.

  3. 3.Snackachangi

    19.1%

    Moved from 5th to 3rd. 2.4K estimated branded searches, +84.6% vs prior month. Share +8.7 points.

  4. 4.Proper Crisps

    12.8%

    Moved from 3rd to 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -2.5 points.

  5. 5.Copper Kettle

    10.4%

    Moved from 4th to 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -2.5 points.

  6. 6.Delisio

    9.6%

    Held 6th. 1.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Eta

    4.9%

    Held 7th. 610 estimated branded searches, -20.8% vs prior month. Share -1.3 points.

Compare popularity between Delisio and its closest rivals

Every comparison with Delisio

6 comparisons

How has branded search demand for Delisio changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Delisio in New Zealand held steady at 1.2K.
  • Across the 12 months ending September 2026, Delisio’s share of searches among potato chip brands in New Zealand decreased from 12.3% to 9.6%.
  • Across the 12 months ending September 2026, Delisio’s share of searches among potato chip brands in New Zealand peaked at 13.1% in November 2025 and was lowest at 9.6% in September 2026.
  • Across the 12 months ending September 2026, Delisio fell from 4th to 6th among potato chip brands in New Zealand.

How did search popularity change for New Zealand potato chip brands in September 2026?

6 changes

  1. In September 2026, Snackachangi overtook Proper Crisps and Copper Kettle to rank 3rd among potato chip brands in New Zealand, with 19.1% of the searches.

  2. In September 2026, Heartland gained share of searches among potato chip brands in New Zealand, from 15.4% to 19.3%.

  3. In September 2026, Bluebird lost share of searches among potato chip brands in New Zealand, from 30% to 23.9%.

  4. In September 2026, Proper Crisps lost share of searches among potato chip brands in New Zealand, from 15.3% to 12.8%.

  5. In September 2026, Copper Kettle lost share of searches among potato chip brands in New Zealand, from 12.9% to 10.4%.

  6. In September 2026, Eta lost share of searches among potato chip brands in New Zealand, from 6.2% to 4.9%.

How are Delisio’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Delisio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • delisio
  • delisio chips
  • delisio potato chips

How the Brand Demand Index is measured

Who owns Delisio?

Delisio is owned by PepsiCo. Brandwave also tracks Bluebird and Copper Kettle, owned by the same company, in New Zealand.

Do you work for Delisio? To request corrections or removal please contact us via our support page and we will be happy to assist.

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