Brandwave

Delisio vs Snackachangi:Which is more popular?

In September 2026, Snackachangi had more branded searches than Delisio among potato chip brands in New Zealand. Snackachangi had about 2,400 branded searches, while Delisio had 1,210. Snackachangi made up 19.1% of all potato chip brand searches we track, and Delisio accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about potato chip brands, Delisio and Snackachangi each appeared in three of the five answers. Snackachangi was mentioned before Delisio in three out of four answers that named either.

Among potato chip brands in New Zealand in September 2026

Who do people search for more?

Snackachangi, about 2 searches for every 1 for Delisio

Snackachangi 2.4K searchesDelisio 1.2K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Delisio in 3 of 5Snackachangi in 3 of 5

Who does AI recommend more?

Snackachangi, named ahead of Delisio in 3 of 4 answers

Snackachangi first in 3Delisio first in 1

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Top potato chip brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Delisio was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Snackachangi was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Snackachangi was listed before Delisio in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluebird1st
  2. Proper Crisps2nd
  3. Heartland3rd
  4. Snackachangi4th
  5. Copper Kettle5th
  6. Eta6th
  7. Delisio7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluebird5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heartland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Proper Crisps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snackachangi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Copper Kettle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delisio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about potato chip brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Delisio or Snackachangi more popular in search?

This chart shows how often people search Google for Delisio and Snackachangi by name. Each line represents a brand's share of searches for all seven potato chip brands we track, month by month, from searches in New Zealand.

Delisio and Snackachangi among potato chip brands in New Zealand, by month

Share of searches by month for Snackachangi, Delisio. The figures are in the table below the chart.

View monthly share of searches table
MonthBluebirdHeartlandSnackachangiProper CrispsCopper KettleDelisioEta
Oct 202525.2%16.5%10.2%19.3%8.9%12.3%7.6%
Nov 202524.4%12.8%11%20%11%13.1%7.6%
Dec 202522.9%15.3%11.6%22%10.2%10.9%7.2%
Jan 202622.8%15.2%15.1%18.6%10.2%10.9%7.2%
Feb 202624.9%20.4%11.1%16.4%11.1%9.7%6.4%
Mar 202629.6%19.1%9.9%15.8%9.9%9.8%6%
Apr 202625%16.9%11.2%16.6%12.8%11%6.5%
May 202627.8%18.3%11.3%14.7%11.3%9.7%6.9%
Jun 202628.5%15.2%10.2%15.1%15.1%10%6%
Jul 202623.5%28.4%10.2%12.6%10.2%10.1%4.9%
Aug 202630%15.4%10.5%15.3%12.9%9.7%6.2%
Sep 202623.9%19.3%19.1%12.8%10.4%9.6%4.9%

How has the Delisio and Snackachangi comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Snackachangi took it in December 2025.
  • Across the 12 months ending September 2026, Delisio’s share of searches among potato chip brands in New Zealand moved from 12.3% to 9.6%, and its estimated monthly branded searches held steady at 1.2K.
  • Across the 12 months ending September 2026, Snackachangi’s share of searches among potato chip brands in New Zealand moved from 10.2% to 19.1%, and its estimated monthly branded searches moved from 1K to 2.4K.

How did search popularity change for New Zealand potato chip brands in September 2026?

1 change
  1. In September 2026, Snackachangi overtook Proper Crisps and Copper Kettle to rank 3rd among potato chip brands in New Zealand, with 19.1% of the searches.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Delisio’s and Snackachangi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Delisio

3 branded search terms

  • delisio
  • delisio chips
  • delisio potato chips

Snackachangi

1 branded search term

  • snackachangi

How the Brand Demand Index is measured

Other head-to-heads among potato chip brands

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