Bluebird vs Copper Kettle:Which is more popular?
In September 2026, Bluebird had more branded searches than Copper Kettle among potato chip brands in New Zealand. Bluebird had about 3,000 branded searches, while Copper Kettle had 1,300. Bluebird made up 23.9% of all potato chip brand searches we track, and Copper Kettle accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about potato chip brands, Bluebird appeared in all five answers and Copper Kettle in three. Bluebird was mentioned before Copper Kettle in every answer.
Who do people search for more?
Bluebird, about 2 searches for every 1 for Copper Kettle
Who does AI mention more?
Bluebird, mentioned in every answer we collected
Who does AI recommend more?
Bluebird, named ahead of Copper Kettle in every answer
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Top potato chip brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bluebird appeared in all five answers. Copper Kettle was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bluebird was listed before Copper Kettle in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bluebird1st
Proper Crisps2nd
Heartland3rd- Snackachangi4th
- Copper Kettle5th
Eta6th- Delisio7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bluebird5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Heartland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Proper Crisps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snackachangi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Copper Kettle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delisio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about potato chip brands
5 answers
Asked ChatGPT
“Which potato chip brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best potato chip brands in New Zealand?”
Asked ChatGPT
“What's the best potato chip brand in New Zealand for snacking?”
Searched Google, AI Overview
“potato chip brands nz”
Searched Google, AI Overview
“crisps brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bluebird or Copper Kettle more popular in search?
This chart shows how often people search Google for Bluebird and Copper Kettle by name. Each line represents a brand's share of searches for all seven potato chip brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bluebird, Copper Kettle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluebird | Heartland | Snackachangi | Proper Crisps | Copper Kettle | Delisio | Eta |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.5% | 10.2% | 19.3% | 8.9% | 12.3% | 7.6% |
| Nov 2025 | 24.4% | 12.8% | 11% | 20% | 11% | 13.1% | 7.6% |
| Dec 2025 | 22.9% | 15.3% | 11.6% | 22% | 10.2% | 10.9% | 7.2% |
| Jan 2026 | 22.8% | 15.2% | 15.1% | 18.6% | 10.2% | 10.9% | 7.2% |
| Feb 2026 | 24.9% | 20.4% | 11.1% | 16.4% | 11.1% | 9.7% | 6.4% |
| Mar 2026 | 29.6% | 19.1% | 9.9% | 15.8% | 9.9% | 9.8% | 6% |
| Apr 2026 | 25% | 16.9% | 11.2% | 16.6% | 12.8% | 11% | 6.5% |
| May 2026 | 27.8% | 18.3% | 11.3% | 14.7% | 11.3% | 9.7% | 6.9% |
| Jun 2026 | 28.5% | 15.2% | 10.2% | 15.1% | 15.1% | 10% | 6% |
| Jul 2026 | 23.5% | 28.4% | 10.2% | 12.6% | 10.2% | 10.1% | 4.9% |
| Aug 2026 | 30% | 15.4% | 10.5% | 15.3% | 12.9% | 9.7% | 6.2% |
| Sep 2026 | 23.9% | 19.3% | 19.1% | 12.8% | 10.4% | 9.6% | 4.9% |
How has the Bluebird and Copper Kettle comparison changed over the last 12 months?
3 findings
- Bluebird was ahead of Copper Kettle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bluebird’s share of searches among potato chip brands in New Zealand moved from 25.2% to 23.9%, and its estimated monthly branded searches moved from 2.5K to 3K.
- Across the 12 months ending September 2026, Copper Kettle’s share of searches among potato chip brands in New Zealand moved from 8.9% to 10.4%, and its estimated monthly branded searches moved from 880 to 1.3K.
How did search popularity change for New Zealand potato chip brands in September 2026?
3 changes
In September 2026, Snackachangi overtook Proper Crisps and Copper Kettle to rank 3rd among potato chip brands in New Zealand, with 19.1% of the searches.
In September 2026, Bluebird lost share of searches among potato chip brands in New Zealand, from 30% to 23.9%.
In September 2026, Copper Kettle lost share of searches among potato chip brands in New Zealand, from 12.9% to 10.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bluebird’s and Copper Kettle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bluebird
3 branded search terms
- bluebird chips
- bluebird potato chips
- bluebird snacks
Copper Kettle
1 branded search term
- copper kettle chips
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