Bluebird vs Heartland:Which is more popular?
In September 2026, Bluebird had more branded searches than Heartland among potato chip brands in New Zealand. Bluebird had about 3,000 branded searches, while Heartland had 2,420. Bluebird made up 23.9% of all potato chip brand searches we track, and Heartland accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about potato chip brands, both Bluebird and Heartland appeared in all five answers. Bluebird was mentioned before Heartland in every answer.
Who do people search for more?
Bluebird, about 24% more searches than Heartland
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Bluebird, named ahead of Heartland in every answer
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Top potato chip brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Bluebird and Heartland showed up in all five answers. Bluebird was listed before Heartland in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bluebird1st
Proper Crisps2nd
Heartland3rd- Snackachangi4th
- Copper Kettle5th
Eta6th- Delisio7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bluebird5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Heartland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Proper Crisps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snackachangi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Copper Kettle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delisio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about potato chip brands
5 answers
Asked ChatGPT
“Which potato chip brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best potato chip brands in New Zealand?”
Asked ChatGPT
“What's the best potato chip brand in New Zealand for snacking?”
Searched Google, AI Overview
“potato chip brands nz”
Searched Google, AI Overview
“crisps brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bluebird or Heartland more popular in search?
This chart shows how often people search Google for Bluebird and Heartland by name. Each line represents a brand's share of searches for all seven potato chip brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bluebird, Heartland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluebird | Heartland | Snackachangi | Proper Crisps | Copper Kettle | Delisio | Eta |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.5% | 10.2% | 19.3% | 8.9% | 12.3% | 7.6% |
| Nov 2025 | 24.4% | 12.8% | 11% | 20% | 11% | 13.1% | 7.6% |
| Dec 2025 | 22.9% | 15.3% | 11.6% | 22% | 10.2% | 10.9% | 7.2% |
| Jan 2026 | 22.8% | 15.2% | 15.1% | 18.6% | 10.2% | 10.9% | 7.2% |
| Feb 2026 | 24.9% | 20.4% | 11.1% | 16.4% | 11.1% | 9.7% | 6.4% |
| Mar 2026 | 29.6% | 19.1% | 9.9% | 15.8% | 9.9% | 9.8% | 6% |
| Apr 2026 | 25% | 16.9% | 11.2% | 16.6% | 12.8% | 11% | 6.5% |
| May 2026 | 27.8% | 18.3% | 11.3% | 14.7% | 11.3% | 9.7% | 6.9% |
| Jun 2026 | 28.5% | 15.2% | 10.2% | 15.1% | 15.1% | 10% | 6% |
| Jul 2026 | 23.5% | 28.4% | 10.2% | 12.6% | 10.2% | 10.1% | 4.9% |
| Aug 2026 | 30% | 15.4% | 10.5% | 15.3% | 12.9% | 9.7% | 6.2% |
| Sep 2026 | 23.9% | 19.3% | 19.1% | 12.8% | 10.4% | 9.6% | 4.9% |
How has the Bluebird and Heartland comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Heartland took it in July 2026, Bluebird took it in August 2026.
- Across the 12 months ending September 2026, Bluebird’s share of searches among potato chip brands in New Zealand moved from 25.2% to 23.9%, and its estimated monthly branded searches moved from 2.5K to 3K.
- Across the 12 months ending September 2026, Heartland’s share of searches among potato chip brands in New Zealand moved from 16.5% to 19.3%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
How did search popularity change for New Zealand potato chip brands in September 2026?
2 changes
In September 2026, Heartland gained share of searches among potato chip brands in New Zealand, from 15.4% to 19.3%.
In September 2026, Bluebird lost share of searches among potato chip brands in New Zealand, from 30% to 23.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bluebird’s and Heartland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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