Prime vs Red Bull:Which is more popular in New Zealand?
In October 2026, Red Bull had more branded searches than Prime among energy drink brands in New Zealand. Red Bull had about 12,300 branded searches, while Prime had 850. Red Bull made up 42.7% of all energy drink brand searches we track, and Prime accounted for 3%. When we asked ChatGPT and Google AI Overviews about energy drink brands, Red Bull appeared in all five answers and Prime in none.
Who do people search for more?
Red Bull, about 14 searches for every 1 for Prime
Who does AI mention more?
Red Bull, mentioned in every answer we collected
Who does AI recommend more?
Red Bull, the only one of the two named
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Top energy drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Red Bull appeared in all five answers. Prime did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Red Bull5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- V Energy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Monster Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mother2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
C42 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Prime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about energy drink brands
5 answers
Asked ChatGPT
“Which energy drink brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best energy drink brands in New Zealand?”
Asked ChatGPT
“What's the best energy drink brand in New Zealand for a quick boost?”
Searched Google, AI Overview
“energy drink brands”
Searched Google, AI Overview
“best energy drink”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Prime or Red Bull more popular in search?
This chart shows how often people search Google for Prime and Red Bull by name. Each line represents a brand's share of searches for all six energy drink brands we track, month by month, from searches in New Zealand.
Share of searches by month for Red Bull, Prime. The figures are in the table below the chart.
View monthly share of searches table
| Month | Red Bull | V Energy | Monster Energy | Mother | Prime | C4 |
|---|---|---|---|---|---|---|
| Nov 2025 | 52.5% | 17.7% | 21.2% | 3% | 4.1% | 1.6% |
| Dec 2025 | 57.1% | 16.2% | 17.7% | 2.8% | 4.6% | 1.6% |
| Jan 2026 | 45.9% | 22.8% | 19.8% | 4.2% | 5% | 2.3% |
| Feb 2026 | 43% | 24.7% | 22.8% | 4.1% | 3.5% | 1.9% |
| Mar 2026 | 44.3% | 22.6% | 23.8% | 4.3% | 3.4% | 1.6% |
| Apr 2026 | 43.5% | 23.3% | 22% | 5.4% | 3.8% | 1.9% |
| May 2026 | 40.8% | 24% | 24.1% | 5.1% | 4% | 2% |
| Jun 2026 | 46.1% | 23.1% | 21.6% | 4.4% | 2.9% | 1.9% |
| Jul 2026 | 51% | 18.7% | 17.4% | 3.5% | 7.5% | 1.9% |
| Aug 2026 | 42.1% | 24.9% | 23.3% | 4.2% | 3.4% | 2.1% |
| Sep 2026 | 43.4% | 26.2% | 22% | 4.1% | 2.5% | 1.8% |
| Oct 2026 | 42.7% | 24.5% | 22.1% | 5.3% | 3% | 2.4% |
How has branded search for Prime and Red Bull changed in New Zealand over the last 12 months?
3 findings
- Red Bull was ahead of Prime in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Prime’s share of searches among energy drink brands in New Zealand moved from 4.1% to 3%, and its estimated monthly branded searches moved from 1.2K to 850.
- Across the 12 months ending October 2026, Red Bull’s share of searches among energy drink brands in New Zealand moved from 52.5% to 42.7%, and its estimated monthly branded searches moved from 14.9K to 12.3K.
How did search popularity change for New Zealand energy drink brands in October 2026?
2 changes
In October 2026, Red Bull lost share of searches among energy drink brands in New Zealand, from 43.4% to 42.7%.
Estimated monthly branded searches for Prime in New Zealand fell 28% over 12 measured months, from 1.2K to 850 in October 2026.
How are Prime’s and Red Bull’s branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Prime’s and Red Bull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among energy drink brands
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