Brandwave

How popular isRed Bull in search?

In August 2026, there were an estimated 11.7K branded searches for Red Bull in New Zealand which is up 5.4% over the last 11 months. Red Bull holds 35.4% estimated Share of Search among New Zealand energy drink brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Red Bull35.4%
  2. Monster Energy33.4%
  3. V Energy23.2%
  4. Mother3.5%
  5. Prime2.8%
  6. C4 Energy1.8%
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Which energy drink brands compete with Red Bull?

Red Bull against energy drink brands in New Zealand, by month

Share of Search by month for Red Bull, Monster Energy, V Energy, Mother, Prime. The figures are in the table below the chart.

View monthly share of search table
MonthRed BullMonster EnergyV EnergyMotherPrimeC4 Energy
Oct 202539%32%19.5%3.4%4.4%1.7%
Nov 202538.6%33.7%19.3%2.8%4%1.5%
Dec 202542.1%31.4%17.9%2.7%4.4%1.5%
Jan 202635.6%31.9%23.3%3.3%4%1.9%
Feb 202636.4%33.7%22.4%3.2%2.8%1.5%
Mar 202638%34.5%20.1%3.4%2.7%1.3%
Apr 202637.3%33.6%20.5%4.1%2.9%1.5%
May 202636.8%32.9%21.4%4%3.2%1.6%
Jun 202638.9%31.7%21.6%3.7%2.5%1.6%
Jul 202632.2%31.6%22.8%3.6%7.8%2%
Aug 202635.4%33.4%23.2%3.5%2.8%1.8%
Sep 2026——————

  1. 1.Red Bull

    35.4%

    held 1st · 11.7K estimated branded searches · +28.1% vs prior month · +3.1 points

  2. 2.Monster Energy

    33.4%

    held 2nd · 11.1K estimated branded searches · +23.4% vs prior month · +1.8 points

  3. 3.V Energy

    23.2%

    held 3rd · 7.7K estimated branded searches · +19% vs prior month · +0.4 points

  4. 4.Mother

    3.5%

    moved from 5th to 4th · 1.1K estimated branded searches · +11.7% vs prior month · -0.2 points

  5. 5.Prime

    2.8%

    moved from 4th to 5th · 930 estimated branded searches · -57.9% vs prior month · -5 points

  6. 6.C4 Energy

    1.8%

    held 6th · 590 estimated branded searches · +5.4% vs prior month · -0.2 points

Compare search popularity between Red Bull and its closest rivals

How has branded search demand for Red Bull changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Red Bull in New Zealand rose from 11.1K to 11.7K.
  • Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands in New Zealand decreased from 39% to 35.4%.
  • Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands in New Zealand peaked at 42.1% in December 2025 and was lowest at 32.2% in July 2026.

How did search popularity change for New Zealand energy drink brands in August 2026?

  1. In August 2026, Red Bull gained estimated Share of Search among energy drink brands in New Zealand, from 32.2% to 35.4%.

  2. In August 2026, Monster Energy gained estimated Share of Search among energy drink brands in New Zealand, from 31.6% to 33.4%.

  3. In August 2026, Prime lost estimated Share of Search among energy drink brands in New Zealand, from 7.8% to 2.8%.

  4. V Energy’s estimated Share of Search among energy drink brands in New Zealand has gained ground for 3 months in a row, from 21.4% to 23.2% in August 2026.

  5. Mother’s estimated Share of Search among energy drink brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.5% in August 2026.

  6. Estimated monthly branded searches for C4 Energy in New Zealand rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

How is Red Bull measured?

Brandwave collects information about searches that people make online using Red Bull’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • hoodie red bull
  • lego red bull
  • peach red bull
  • red bull 250
  • red bull 473ml
  • red bull ampol racing
  • red bull can
  • red bull drink
  • red bull f1
  • red bull merchandising
  • red bull near me
  • red bull online
  • red bull red bull
  • red bull sugarfree
  • red bull zero
  • redbull
  • redbull com
  • redbull energy
  • redbull f1
  • redbull nz
  • redbull racing
  • watermelon red bull

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How the Brand Demand Index is measured

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