How popular isMother in search?
In August 2026, there were an estimated 1.1K branded searches for Mother in New Zealand which is up 17.3% over the last 11 months. Mother holds 3.5% estimated Share of Search among New Zealand energy drink brands and is ranked 4th of 6 competitors for search popularity.
Red Bull35.4%
Monster Energy33.4%
V Energy23.2%Mother3.5%
Prime2.8%
C4 Energy1.8%
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Which energy drink brands compete with Mother?
Share of Search by month for Red Bull, Monster Energy, V Energy, Mother, Prime. The figures are in the table below the chart.
View monthly share of search table
| Month | Red Bull | Monster Energy | V Energy | Mother | Prime | C4 Energy |
|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 32% | 19.5% | 3.4% | 4.4% | 1.7% |
| Nov 2025 | 38.6% | 33.7% | 19.3% | 2.8% | 4% | 1.5% |
| Dec 2025 | 42.1% | 31.4% | 17.9% | 2.7% | 4.4% | 1.5% |
| Jan 2026 | 35.6% | 31.9% | 23.3% | 3.3% | 4% | 1.9% |
| Feb 2026 | 36.4% | 33.7% | 22.4% | 3.2% | 2.8% | 1.5% |
| Mar 2026 | 38% | 34.5% | 20.1% | 3.4% | 2.7% | 1.3% |
| Apr 2026 | 37.3% | 33.6% | 20.5% | 4.1% | 2.9% | 1.5% |
| May 2026 | 36.8% | 32.9% | 21.4% | 4% | 3.2% | 1.6% |
| Jun 2026 | 38.9% | 31.7% | 21.6% | 3.7% | 2.5% | 1.6% |
| Jul 2026 | 32.2% | 31.6% | 22.8% | 3.6% | 7.8% | 2% |
| Aug 2026 | 35.4% | 33.4% | 23.2% | 3.5% | 2.8% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 11.7K | +28.1% | +3.1 points | |
| 2, held 2nd | 33.4% | 11.1K | +23.4% | +1.8 points | |
| 3, held 3rd | 23.2% | 7.7K | +19% | +0.4 points | |
| 4, moved from 5th to 4th | 3.5% | 1.1K | +11.7% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.8% | 930 | -57.9% | -5 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.8% | 590 | +5.4% | -0.2 points |
1.
35.4%
held 1st · 11.7K estimated branded searches · +28.1% vs prior month · +3.1 points
33.4%
held 2nd · 11.1K estimated branded searches · +23.4% vs prior month · +1.8 points
3.
V Energy23.2%
held 3rd · 7.7K estimated branded searches · +19% vs prior month · +0.4 points
4.
3.5%
moved from 5th to 4th · 1.1K estimated branded searches · +11.7% vs prior month · -0.2 points
5.
Prime2.8%
moved from 4th to 5th · 930 estimated branded searches · -57.9% vs prior month · -5 points
1.8%
held 6th · 590 estimated branded searches · +5.4% vs prior month · -0.2 points
Compare search popularity between Mother and its closest rivals
How has branded search demand for Mother changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mother in New Zealand rose from 980 to 1.1K.
- Across the 11 months ending August 2026, Mother’s estimated Share of Search among energy drink brands in New Zealand peaked at 4.1% in April 2026 and was lowest at 2.7% in December 2025.
- Across the 11 months ending August 2026, Mother rose from 5th to 4th among energy drink brands in New Zealand.
How did search popularity change for New Zealand energy drink brands in August 2026?
6 changes
In August 2026, Red Bull gained estimated Share of Search among energy drink brands in New Zealand, from 32.2% to 35.4%.
In August 2026, Monster Energy gained estimated Share of Search among energy drink brands in New Zealand, from 31.6% to 33.4%.
In August 2026, Prime lost estimated Share of Search among energy drink brands in New Zealand, from 7.8% to 2.8%.
V Energy’s estimated Share of Search among energy drink brands in New Zealand has gained ground for 3 months in a row, from 21.4% to 23.2% in August 2026.
Mother’s estimated Share of Search among energy drink brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.5% in August 2026.
Estimated monthly branded searches for C4 Energy in New Zealand rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
How is Mother measured?
Brandwave collects information about searches that people make online using Mother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- mother cans
- mother energy
- mother energy drink
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Is Mother your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.