Mother vs Prime:Which is more popular by branded search in New Zealand?
In August 2026, Mother had more branded searches than Prime among energy drink brands in New Zealand. Mother was estimated to have 1.1K branded searches compared to Prime’s 930, and held a 3.5% Share of Search versus Prime’s 2.8%.
Follow Mother vs Prime and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Mother or Prime?
Compare the energy drink brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mother, Prime. The figures are in the table below the chart.
View monthly share of search table
| Month | Red Bull | Monster Energy | V Energy | Mother | Prime | C4 Energy |
|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 32% | 19.5% | 3.4% | 4.4% | 1.7% |
| Nov 2025 | 38.6% | 33.7% | 19.3% | 2.8% | 4% | 1.5% |
| Dec 2025 | 42.1% | 31.4% | 17.9% | 2.7% | 4.4% | 1.5% |
| Jan 2026 | 35.6% | 31.9% | 23.3% | 3.3% | 4% | 1.9% |
| Feb 2026 | 36.4% | 33.7% | 22.4% | 3.2% | 2.8% | 1.5% |
| Mar 2026 | 38% | 34.5% | 20.1% | 3.4% | 2.7% | 1.3% |
| Apr 2026 | 37.3% | 33.6% | 20.5% | 4.1% | 2.9% | 1.5% |
| May 2026 | 36.8% | 32.9% | 21.4% | 4% | 3.2% | 1.6% |
| Jun 2026 | 38.9% | 31.7% | 21.6% | 3.7% | 2.5% | 1.6% |
| Jul 2026 | 32.2% | 31.6% | 22.8% | 3.6% | 7.8% | 2% |
| Aug 2026 | 35.4% | 33.4% | 23.2% | 3.5% | 2.8% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mother and Prime comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Mother took it in February 2026, Prime took it in July 2026, Mother took it in August 2026.
- Across the 11 months ending August 2026, Mother’s estimated Share of Search among energy drink brands in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 980 to 1.1K.
- Across the 11 months ending August 2026, Prime’s estimated Share of Search among energy drink brands in New Zealand moved from 4.4% to 2.8%, and its estimated monthly branded searches moved from 1.3K to 930.
How did search popularity change for New Zealand energy drink brands in August 2026?
2 changes
In August 2026, Prime lost estimated Share of Search among energy drink brands in New Zealand, from 7.8% to 2.8%.
Mother’s estimated Share of Search among energy drink brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mother’s and Prime’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.