Brandwave

Energy drink brands in New Zealand:Which brands are most popular in search?

In August 2026, Red Bull was the most searched among energy drink brands in New Zealand, with an estimated 11.7K branded searches and 35.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Red Bull35.4%
  2. Monster Energy33.4%
  3. V Energy23.2%
  4. Mother3.5%
  5. Prime2.8%
  6. C4 Energy1.8%

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Share of SearchLeaderboard

Compare the energy drink brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among energy drink brands in New Zealand, by month

Share of Search by month for Red Bull, Monster Energy, V Energy, Mother, Prime. The figures are in the table below the chart.

View monthly share of search table
MonthRed BullMonster EnergyV EnergyMotherPrimeC4 Energy
Oct 202539%32%19.5%3.4%4.4%1.7%
Nov 202538.6%33.7%19.3%2.8%4%1.5%
Dec 202542.1%31.4%17.9%2.7%4.4%1.5%
Jan 202635.6%31.9%23.3%3.3%4%1.9%
Feb 202636.4%33.7%22.4%3.2%2.8%1.5%
Mar 202638%34.5%20.1%3.4%2.7%1.3%
Apr 202637.3%33.6%20.5%4.1%2.9%1.5%
May 202636.8%32.9%21.4%4%3.2%1.6%
Jun 202638.9%31.7%21.6%3.7%2.5%1.6%
Jul 202632.2%31.6%22.8%3.6%7.8%2%
Aug 202635.4%33.4%23.2%3.5%2.8%1.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Red Bull

    35.4%

    held 1st · 11.7K estimated branded searches · +28.1% vs prior month · +3.1 points

  2. 2.Monster Energy

    33.4%

    held 2nd · 11.1K estimated branded searches · +23.4% vs prior month · +1.8 points

  3. 3.V Energy

    23.2%

    held 3rd · 7.7K estimated branded searches · +19% vs prior month · +0.4 points

  4. 4.Mother

    3.5%

    moved from 5th to 4th · 1.1K estimated branded searches · +11.7% vs prior month · -0.2 points

  5. 5.Prime

    2.8%

    moved from 4th to 5th · 930 estimated branded searches · -57.9% vs prior month · -5 points

  6. 6.C4 Energy

    1.8%

    held 6th · 590 estimated branded searches · +5.4% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among energy drink brands in New Zealand?

In August 2026, Red Bull was the most searched among energy drink brands in New Zealand, with an estimated 11.7K branded searches and 35.4% estimated Share of Search within this set. Monster Energy is in 2nd place, 2 percentage points behind at 33.4% Share of Search.

New Zealand energy drink brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Red Bull39% → 35.4%42.1%Dec 202532.2%Jul 20261st
Monster Energy32% → 33.4%34.5%Mar 202631.4%Dec 20252nd
V Energy19.5% → 23.2%23.3%Jan 202617.9%Dec 20253rd
Mother3.4% → 3.5%4.1%Apr 20262.7%Dec 20255th → 4th
Prime4.4% → 2.8%7.8%Jul 20262.5%Jun 20264th → 5th
C4 Energy1.7% → 1.8%2%Jul 20261.3%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands in New Zealand decreased from 39% to 35.4%.
  • Across the 11 months ending August 2026, Monster Energy’s estimated Share of Search among energy drink brands in New Zealand increased from 32% to 33.4%.
  • Across the 11 months ending August 2026, V Energy’s estimated Share of Search among energy drink brands in New Zealand increased from 19.5% to 23.2%.
  • Across the 11 months ending August 2026, Prime’s estimated Share of Search among energy drink brands in New Zealand decreased from 4.4% to 2.8%.
  • Across the 11 months ending August 2026, Red Bull’s estimated Share of Search among energy drink brands in New Zealand peaked at 42.1% in December 2025 and was lowest at 32.2% in July 2026.
  • Across the 11 months ending August 2026, Monster Energy’s estimated Share of Search among energy drink brands in New Zealand peaked at 34.5% in March 2026 and was lowest at 31.4% in December 2025.
  • Across the 11 months ending August 2026, V Energy’s estimated Share of Search among energy drink brands in New Zealand peaked at 23.3% in January 2026 and was lowest at 17.9% in December 2025.
  • Across the 11 months ending August 2026, Mother’s estimated Share of Search among energy drink brands in New Zealand peaked at 4.1% in April 2026 and was lowest at 2.7% in December 2025.
  • Across the 11 months ending August 2026, Prime’s estimated Share of Search among energy drink brands in New Zealand peaked at 7.8% in July 2026 and was lowest at 2.5% in June 2026.
  • Across the 11 months ending August 2026, Mother rose from 5th to 4th among energy drink brands in New Zealand.
  • Across the 11 months ending August 2026, Prime fell from 4th to 5th among energy drink brands in New Zealand.
  • Across the 11 months ending August 2026, C4 Energy held steady: its estimated Share of Search among energy drink brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand energy drink brands in August 2026?

  1. In August 2026, Red Bull gained estimated Share of Search among energy drink brands in New Zealand, from 32.2% to 35.4%.

  2. In August 2026, Monster Energy gained estimated Share of Search among energy drink brands in New Zealand, from 31.6% to 33.4%.

  3. In August 2026, Prime lost estimated Share of Search among energy drink brands in New Zealand, from 7.8% to 2.8%.

  4. V Energy’s estimated Share of Search among energy drink brands in New Zealand has gained ground for 3 months in a row, from 21.4% to 23.2% in August 2026.

  5. Mother’s estimated Share of Search among energy drink brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.5% in August 2026.

  6. Estimated monthly branded searches for C4 Energy in New Zealand rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

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