Mother vs V Energy:Which is more popular by branded search in New Zealand?
In August 2026, V Energy had more branded searches than Mother among energy drink brands in New Zealand. V Energy was estimated to have 7.7K branded searches compared to Mother’s 1.1K, and held a 23.2% Share of Search versus Mother’s 3.5%.
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Which is more popular in search, Mother or V Energy?
Compare the energy drink brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for V Energy, Mother. The figures are in the table below the chart.
View monthly share of search table
| Month | Red Bull | Monster Energy | V Energy | Mother | Prime | C4 Energy |
|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 32% | 19.5% | 3.4% | 4.4% | 1.7% |
| Nov 2025 | 38.6% | 33.7% | 19.3% | 2.8% | 4% | 1.5% |
| Dec 2025 | 42.1% | 31.4% | 17.9% | 2.7% | 4.4% | 1.5% |
| Jan 2026 | 35.6% | 31.9% | 23.3% | 3.3% | 4% | 1.9% |
| Feb 2026 | 36.4% | 33.7% | 22.4% | 3.2% | 2.8% | 1.5% |
| Mar 2026 | 38% | 34.5% | 20.1% | 3.4% | 2.7% | 1.3% |
| Apr 2026 | 37.3% | 33.6% | 20.5% | 4.1% | 2.9% | 1.5% |
| May 2026 | 36.8% | 32.9% | 21.4% | 4% | 3.2% | 1.6% |
| Jun 2026 | 38.9% | 31.7% | 21.6% | 3.7% | 2.5% | 1.6% |
| Jul 2026 | 32.2% | 31.6% | 22.8% | 3.6% | 7.8% | 2% |
| Aug 2026 | 35.4% | 33.4% | 23.2% | 3.5% | 2.8% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mother and V Energy comparison changed over the last 12 months?
3 findings
- V Energy was ahead of Mother in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mother’s estimated Share of Search among energy drink brands in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 980 to 1.1K.
- Across the 11 months ending August 2026, V Energy’s estimated Share of Search among energy drink brands in New Zealand moved from 19.5% to 23.2%, and its estimated monthly branded searches moved from 5.5K to 7.7K.
How did search popularity change for New Zealand energy drink brands in August 2026?
2 changes
V Energy’s estimated Share of Search among energy drink brands in New Zealand has gained ground for 3 months in a row, from 21.4% to 23.2% in August 2026.
Mother’s estimated Share of Search among energy drink brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mother’s and V Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mother
3 branded search terms
- mother cans
- mother energy
- mother energy drink
V Energy
17 branded search terms
- 500ml v energy drink
- black v drink
- blue v drink
- new v drink
- red v drink
- red v energy drink
- v co nz
- v drink
- v drink price
- v energy 500ml
- v energy drink
- v energy drink 500ml
- v energy drink woolies
- v energy energy drink
- v energy nz
- v energy shots
- venergy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.