Brandwave

C4 Energy vs Mother:Which is more popular by branded search in New Zealand?

In August 2026, Mother had more branded searches than C4 Energy among energy drink brands in New Zealand. Mother was estimated to have 1.1K branded searches compared to C4 Energy’s 590, and held a 3.5% Share of Search versus C4 Energy’s 1.8%.

Share of Search among energy drink brands in New Zealand in August 2026Which is more popular in search, C4 Energy or Mother?
C4 Energy1.8%590 searches
vs
Mother3.5%1.1K searches

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Which is more popular in search, C4 Energy or Mother?

Compare the energy drink brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

C4 Energy and Mother among energy drink brands in New Zealand, by month

Share of Search by month for Mother, C4 Energy. The figures are in the table below the chart.

View monthly share of search table
MonthRed BullMonster EnergyV EnergyMotherPrimeC4 Energy
Oct 202539%32%19.5%3.4%4.4%1.7%
Nov 202538.6%33.7%19.3%2.8%4%1.5%
Dec 202542.1%31.4%17.9%2.7%4.4%1.5%
Jan 202635.6%31.9%23.3%3.3%4%1.9%
Feb 202636.4%33.7%22.4%3.2%2.8%1.5%
Mar 202638%34.5%20.1%3.4%2.7%1.3%
Apr 202637.3%33.6%20.5%4.1%2.9%1.5%
May 202636.8%32.9%21.4%4%3.2%1.6%
Jun 202638.9%31.7%21.6%3.7%2.5%1.6%
Jul 202632.2%31.6%22.8%3.6%7.8%2%
Aug 202635.4%33.4%23.2%3.5%2.8%1.8%
Sep 2026——————

How has the C4 Energy and Mother comparison changed over the last 12 months?

  • Mother was ahead of C4 Energy in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, C4 Energy’s estimated Share of Search among energy drink brands in New Zealand moved from 1.7% to 1.8%, and its estimated monthly branded searches moved from 480 to 590.
  • Across the 11 months ending August 2026, Mother’s estimated Share of Search among energy drink brands in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 980 to 1.1K.

How did search popularity change for New Zealand energy drink brands in August 2026?

  1. Mother’s estimated Share of Search among energy drink brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.5% in August 2026.

  2. Estimated monthly branded searches for C4 Energy in New Zealand rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using C4 Energy’s and Mother’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

C4 Energy

7 branded search terms

  • c4 energy
  • c4 energy cans
  • c4 energy drink
  • c4 energy energy drink
  • c4 energy near me
  • c4energy
  • cellucor com

Mother

3 branded search terms

  • mother cans
  • mother energy
  • mother energy drink

How the Brand Demand Index is measured

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