Monster Energy vs Red Bull:Which is more popular in New Zealand?
In October 2026, Red Bull had more branded searches than Monster Energy among energy drink brands in New Zealand. Red Bull had about 12,300 branded searches, while Monster Energy had 6,330. Red Bull made up 42.7% of all energy drink brand searches we track, and Monster Energy accounted for 22.1%. When we asked ChatGPT and Google AI Overviews about energy drink brands, Red Bull appeared in all five answers and Monster Energy in three. Red Bull was mentioned before Monster Energy in every answer.
Who do people search for more?
Red Bull, about 94% more searches than Monster Energy
Who does AI mention more?
Red Bull, mentioned in every answer we collected
Who does AI recommend more?
Red Bull, named ahead of Monster Energy in every answer
Follow Monster Energy vs Red Bull and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top energy drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Red Bull appeared in all five answers. Monster Energy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Red Bull was listed before Monster Energy in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Red Bull5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- V Energy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Monster Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mother2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
C42 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Prime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about energy drink brands
5 answers
Asked ChatGPT
“Which energy drink brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best energy drink brands in New Zealand?”
Asked ChatGPT
“What's the best energy drink brand in New Zealand for a quick boost?”
Searched Google, AI Overview
“energy drink brands”
Searched Google, AI Overview
“best energy drink”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Monster Energy or Red Bull more popular in search?
This chart shows how often people search Google for Monster Energy and Red Bull by name. Each line represents a brand's share of searches for all six energy drink brands we track, month by month, from searches in New Zealand.
Share of searches by month for Red Bull, Monster Energy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Red Bull | V Energy | Monster Energy | Mother | Prime | C4 |
|---|---|---|---|---|---|---|
| Nov 2025 | 52.5% | 17.7% | 21.2% | 3% | 4.1% | 1.6% |
| Dec 2025 | 57.1% | 16.2% | 17.7% | 2.8% | 4.6% | 1.6% |
| Jan 2026 | 45.9% | 22.8% | 19.8% | 4.2% | 5% | 2.3% |
| Feb 2026 | 43% | 24.7% | 22.8% | 4.1% | 3.5% | 1.9% |
| Mar 2026 | 44.3% | 22.6% | 23.8% | 4.3% | 3.4% | 1.6% |
| Apr 2026 | 43.5% | 23.3% | 22% | 5.4% | 3.8% | 1.9% |
| May 2026 | 40.8% | 24% | 24.1% | 5.1% | 4% | 2% |
| Jun 2026 | 46.1% | 23.1% | 21.6% | 4.4% | 2.9% | 1.9% |
| Jul 2026 | 51% | 18.7% | 17.4% | 3.5% | 7.5% | 1.9% |
| Aug 2026 | 42.1% | 24.9% | 23.3% | 4.2% | 3.4% | 2.1% |
| Sep 2026 | 43.4% | 26.2% | 22% | 4.1% | 2.5% | 1.8% |
| Oct 2026 | 42.7% | 24.5% | 22.1% | 5.3% | 3% | 2.4% |
How has branded search for Monster Energy and Red Bull changed in New Zealand over the last 12 months?
3 findings
- Red Bull was ahead of Monster Energy in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Monster Energy’s share of searches among energy drink brands in New Zealand moved from 21.2% to 22.1%, and its estimated monthly branded searches moved from 6K to 6.3K.
- Across the 12 months ending October 2026, Red Bull’s share of searches among energy drink brands in New Zealand moved from 52.5% to 42.7%, and its estimated monthly branded searches moved from 14.9K to 12.3K.
How did search popularity change for New Zealand energy drink brands in October 2026?
1 change
In October 2026, Red Bull lost share of searches among energy drink brands in New Zealand, from 43.4% to 42.7%.
How are Monster Energy’s and Red Bull’s branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Monster Energy’s and Red Bull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monster Energy
8 branded search terms
- mango monster energy
- monster energy
- monster energy can
- monster energy cans
- monster energy drink
- monster energy flavors
- monster energy juice
- monsterenergy
Red Bull
12 branded search terms
- hoodie red bull
- lego red bull
- peach red bull
- red bull can
- red bull drink
- red bull merchandising
- red bull red bull
- red bull zero
- redbull
- redbull energy
- redbull racing
- watermelon red bull
Other head-to-heads among energy drink brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.