Brandwave

How popular isRed Bull?

In October 2026, people searched for Red Bull by name about 12,300 times in New Zealand, an 18% decrease from the previous year. These searches made up 42.7% of all New Zealand energy drink brand searches, placing Red Bull first out of six brands. When we asked both ChatGPT and Google AI Overviews about energy drink brands, Red Bull appeared in all answers and was the most recommended of the six.

Search and AI answers in October 2026

Red Bull is the most searched of 6 competitors and the most recommended in the AI answers we collected.

  1. Red BullShare of searches 42.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. V EnergyShare of searches 24.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Monster EnergyShare of searches 22.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. MotherShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. PrimeShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top energy drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Red Bull appeared in all five answers. Red Bull is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Bull1st
  2. V Energy2nd
  3. Monster Energy3rd
  4. C44th
  5. Mother5th
  6. Prime–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Bull5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • V Energy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monster Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mother2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • C42 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about energy drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Red Bull compared with other New Zealand energy drink brands?

Red Bull against energy drink brands in New Zealand, by month

Share of searches by month for Red Bull, V Energy, Monster Energy, Mother, Prime, C4. The figures are in the table below the chart.

View monthly share of searches table
MonthRed BullV EnergyMonster EnergyMotherPrimeC4
Nov 202552.5%17.7%21.2%3%4.1%1.6%
Dec 202557.1%16.2%17.7%2.8%4.6%1.6%
Jan 202645.9%22.8%19.8%4.2%5%2.3%
Feb 202643%24.7%22.8%4.1%3.5%1.9%
Mar 202644.3%22.6%23.8%4.3%3.4%1.6%
Apr 202643.5%23.3%22%5.4%3.8%1.9%
May 202640.8%24%24.1%5.1%4%2%
Jun 202646.1%23.1%21.6%4.4%2.9%1.9%
Jul 202651%18.7%17.4%3.5%7.5%1.9%
Aug 202642.1%24.9%23.3%4.2%3.4%2.1%
Sep 202643.4%26.2%22%4.1%2.5%1.8%
Oct 202642.7%24.5%22.1%5.3%3%2.4%

  1. 1.Red Bull

    42.7%

    Held 1st. 12.3K estimated branded searches, +0.99% vs prior month. Share -0.6 points.

  2. 2.V Energy

    24.5%

    Held 2nd. 7K estimated branded searches, -4.4% vs prior month. Share -1.8 points.

  3. 3.Monster Energy

    22.1%

    Held 3rd. 6.3K estimated branded searches, +2.9% vs prior month. Share +0.1 points.

  4. 4.Mother

    5.3%

    Held 4th. 1.5K estimated branded searches, +33% vs prior month. Share +1.2 points.

  5. 5.Prime

    3%

    Held 5th. 850 estimated branded searches, +23.2% vs prior month. Share +0.5 points.

  6. 6.C4

    2.4%

    Held 6th. 690 estimated branded searches, +35.3% vs prior month. Share +0.6 points.

Compare popularity between Red Bull and its closest rivals

Every comparison with Red Bull

5 comparisons

How has branded search demand for Red Bull changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Red Bull in New Zealand fell from 14.9K to 12.3K.
  • Across the 12 months ending October 2026, Red Bull’s share of searches among energy drink brands in New Zealand decreased from 52.5% to 42.7%.
  • Across the 12 months ending October 2026, Red Bull’s share of searches among energy drink brands in New Zealand peaked at 57.1% in December 2025 and was lowest at 40.8% in May 2026.

How did search popularity change for New Zealand energy drink brands in October 2026?

5 changes

  1. In October 2026, Mother gained share of searches among energy drink brands in New Zealand, from 4.1% to 5.3%.

  2. In October 2026, C4 gained share of searches among energy drink brands in New Zealand, from 1.8% to 2.4%.

  3. In October 2026, V Energy lost share of searches among energy drink brands in New Zealand, from 26.2% to 24.5%.

  4. In October 2026, Red Bull lost share of searches among energy drink brands in New Zealand, from 43.4% to 42.7%.

  5. Estimated monthly branded searches for Prime in New Zealand fell 28% over 12 measured months, from 1.2K to 850 in October 2026.

How are Red Bull’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Red Bull’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hoodie red bull
  • lego red bull
  • peach red bull
  • red bull can
  • red bull drink
  • red bull merchandising
  • red bull red bull
  • red bull zero
  • redbull
  • redbull energy
  • redbull racing
  • watermelon red bull

Do you work for Red Bull? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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