Brandwave

Mother vs V Energy:Which is more popular in New Zealand?

In October 2026, V Energy had more branded searches than Mother among energy drink brands in New Zealand. V Energy had about 7,020 branded searches, while Mother had 1,530. V Energy made up 24.5% of all energy drink brand searches we track, and Mother accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about energy drink brands, V Energy appeared in three of the five answers and Mother in two. V Energy was mentioned before Mother in every answer that named either.

Among energy drink brands in New Zealand in October 2026

Who do people search for more?

V Energy, about 5 searches for every 1 for Mother

V Energy 7K searchesMother 1.5K searches

Who does AI mention more?

V Energy, mentioned in 3 of 5 answers, Mother in 2

V Energy in 3 of 5Mother in 2 of 5

Who does AI recommend more?

V Energy, named ahead of Mother in 3 of 3 answers

V Energy first in 3Mother never first

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Top energy drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, V Energy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mother was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. V Energy was listed before Mother in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Bull1st
  2. V Energy2nd
  3. Monster Energy3rd
  4. C44th
  5. Mother5th
  6. Prime–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Bull5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • V Energy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monster Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mother2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • C42 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about energy drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mother or V Energy more popular in search?

This chart shows how often people search Google for Mother and V Energy by name. Each line represents a brand's share of searches for all six energy drink brands we track, month by month, from searches in New Zealand.

Mother and V Energy among energy drink brands in New Zealand, by month

Share of searches by month for V Energy, Mother. The figures are in the table below the chart.

View monthly share of searches table
MonthRed BullV EnergyMonster EnergyMotherPrimeC4
Nov 202552.5%17.7%21.2%3%4.1%1.6%
Dec 202557.1%16.2%17.7%2.8%4.6%1.6%
Jan 202645.9%22.8%19.8%4.2%5%2.3%
Feb 202643%24.7%22.8%4.1%3.5%1.9%
Mar 202644.3%22.6%23.8%4.3%3.4%1.6%
Apr 202643.5%23.3%22%5.4%3.8%1.9%
May 202640.8%24%24.1%5.1%4%2%
Jun 202646.1%23.1%21.6%4.4%2.9%1.9%
Jul 202651%18.7%17.4%3.5%7.5%1.9%
Aug 202642.1%24.9%23.3%4.2%3.4%2.1%
Sep 202643.4%26.2%22%4.1%2.5%1.8%
Oct 202642.7%24.5%22.1%5.3%3%2.4%

How has branded search for Mother and V Energy changed in New Zealand over the last 12 months?

3 findings
  • V Energy was ahead of Mother in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Mother’s share of searches among energy drink brands in New Zealand moved from 3% to 5.3%, and its estimated monthly branded searches moved from 840 to 1.5K.
  • Across the 12 months ending October 2026, V Energy’s share of searches among energy drink brands in New Zealand moved from 17.7% to 24.5%, and its estimated monthly branded searches moved from 5K to 7K.

How did search popularity change for New Zealand energy drink brands in October 2026?

2 changes
  1. In October 2026, Mother gained share of searches among energy drink brands in New Zealand, from 4.1% to 5.3%.

  2. In October 2026, V Energy lost share of searches among energy drink brands in New Zealand, from 26.2% to 24.5%.

How are Mother’s and V Energy’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Mother’s and V Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mother

3 branded search terms

  • mother cans
  • mother energy
  • mother energy drink

V Energy

4 branded search terms

  • v drink
  • v energy drink
  • v energy shots
  • venergy

How the Brand Demand Index is measured

Other head-to-heads among energy drink brands

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