Brandwave

Pioneer DJ vs Reloop:Which is more popular?

In September 2026, Pioneer DJ had more branded searches than Reloop among DJ equipment brands in New Zealand. Pioneer DJ had about 260 branded searches, while Reloop had 130. Pioneer DJ made up 14.1% of all DJ equipment brand searches we track, and Reloop accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about DJ equipment brands, Pioneer DJ appeared in all four answers and Reloop in none.

Among DJ equipment brands in New Zealand in September 2026

Who do people search for more?

Pioneer DJ, about 2 searches for every 1 for Reloop

Pioneer DJ 260 searchesReloop 130 searches

Who does AI mention more?

Pioneer DJ, mentioned in every answer we collected

Pioneer DJ in 4 of 4Reloop in 0 of 4

Who does AI recommend more?

Pioneer DJ, the only one of the two named

Pioneer DJ first in 4Reloop never named

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Top DJ equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pioneer DJ appeared in all four answers. Reloop did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pioneer DJ1st
  2. AlphaTheta2nd
  3. Denon DJ3rd
  4. Rane4th
  5. Numark5th
  6. Allen & Heath6th
  7. Native Instruments–
  8. Reloop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pioneer DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AlphaTheta4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Denon DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rane4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Numark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Allen & Heath1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Native Instruments0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reloop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about DJ equipment brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pioneer DJ or Reloop more popular in search?

This chart shows how often people search Google for Pioneer DJ and Reloop by name. Each line represents a brand's share of searches for all eight DJ equipment brands we track, month by month, from searches in New Zealand.

Pioneer DJ and Reloop among DJ equipment brands in New Zealand, by month

Share of searches by month for Pioneer DJ, Reloop. The figures are in the table below the chart.

View monthly share of searches table
MonthNumarkNative InstrumentsPioneer DJAlphaThetaAllen & HeathReloopDenon DJRane
Oct 202521.2%26.6%17.4%8.7%11.4%5.4%3.3%6%
Nov 202520%30%19.5%8.5%10.5%5%2.5%4%
Dec 202524.9%27.1%18.1%9%9.6%4.5%2.8%4%
Jan 202616.1%32.1%14.2%18.6%7.7%4%2.6%4.7%
Feb 202620.8%30.7%16.7%8.3%8.9%5.7%3.1%5.7%
Mar 202622.7%22.7%18.6%9.3%12.2%5.8%2.9%5.8%
Apr 202625.6%22.2%17.8%7.8%11.7%6.7%3.3%5%
May 202621.7%25.4%13.8%9%13.8%5.8%4.2%6.3%
Jun 202628.4%22.7%11.9%9.7%9.7%8.5%4.5%4.5%
Jul 202624%18.8%15.4%15.4%8.2%8.7%4.8%4.8%
Aug 202625.6%20%16.4%10.8%10.8%8.2%4.1%4.1%
Sep 202629.9%17.4%14.1%12%9.2%7.1%5.4%4.9%

How has the Pioneer DJ and Reloop comparison changed over the last 12 months?

3 findings
  • Pioneer DJ was ahead of Reloop in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pioneer DJ’s share of searches among DJ equipment brands in New Zealand moved from 17.4% to 14.1%, and its estimated monthly branded searches moved from 320 to 260.
  • Across the 12 months ending September 2026, Reloop’s share of searches among DJ equipment brands in New Zealand moved from 5.4% to 7.1%, and its estimated monthly branded searches moved from 100 to 130.

How did search popularity change for New Zealand DJ equipment brands in September 2026?

2 changes
  1. In September 2026, Pioneer DJ lost share of searches among DJ equipment brands in New Zealand, from 16.4% to 14.1%.

  2. In September 2026, Reloop lost share of searches among DJ equipment brands in New Zealand, from 8.2% to 7.1%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Pioneer DJ’s and Reloop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pioneer DJ

1 branded search term

  • pioneer dj

Reloop

6 branded search terms

  • reloop
  • reloop buddy
  • reloop neon
  • reloop ready
  • reloop spin
  • reloop turntables

How the Brand Demand Index is measured

Other head-to-heads among DJ equipment brands

Creator with pink hair and a pink jacket

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