Brandwave

Peter Alexander vs Seréne Collective:Which is more popular in New Zealand?

In October 2026, Peter Alexander had more branded searches than Seréne Collective among sleepwear and loungewear brands in New Zealand. Peter Alexander had about 64,400 branded searches, while Seréne Collective had 10. Peter Alexander made up 75.9% of all sleepwear and loungewear brand searches we track, and Seréne Collective accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about sleepwear and loungewear brands, Peter Alexander appeared in four of the five answers and Seréne Collective in two. Peter Alexander was mentioned before Seréne Collective in three out of five answers.

Among sleepwear and loungewear brands in New Zealand in October 2026

Who do people search for more?

Peter Alexander, about 6441 searches for every 1 for Seréne Collective

Peter Alexander 64.4K searchesSeréne Collective 10 searches

Who does AI mention more?

Peter Alexander, mentioned in 4 of 5 answers, Seréne Collective in 2

Peter Alexander in 4 of 5Seréne Collective in 2 of 5

Who does AI recommend more?

Peter Alexander, named ahead of Seréne Collective in 3 of 5 answers

Peter Alexander first in 3Seréne Collective first in 2

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Top sleepwear and loungewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peter Alexander was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Seréne Collective was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Peter Alexander was listed before Seréne Collective in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Papinelle1st
  2. Wallace Cotton2nd
  3. Boody3rd
  4. General Sleep4th
  5. Peter Alexander5th
  6. Seréne Collective6th
  7. Gingerlilly7th
  8. Homebodii–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peter Alexander4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boody4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • General Sleep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seréne Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear and loungewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Peter Alexander or Seréne Collective more popular in search?

This chart shows how often people search Google for Peter Alexander and Seréne Collective by name. Each line represents a brand's share of searches for all eight sleepwear and loungewear brands we track, month by month, from searches in New Zealand.

Peter Alexander and Seréne Collective among sleepwear and loungewear brands in New Zealand, by month

Share of searches by month for Peter Alexander, Seréne Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderWallace CottonPapinelleBoodyHomebodiiGeneral SleepGingerlillySeréne Collective
Nov 202570.5%16.7%3.5%8.7%0.29%0.12%0.09%<0.01%
Dec 202580.6%12.8%3.3%3%0.1%0.1%0.06%<0.01%
Jan 202674.1%17.7%3.6%4.1%0.26%0.13%0.08%0.01%
Feb 202670.3%20.5%4%4.7%0.24%0.15%0.08%0%
Mar 202676.3%15%3.1%5.2%0.19%0.11%0.05%0.01%
Apr 202672.7%17.3%4.6%4.9%0.24%0.12%0.08%0.01%
May 202673.6%17.4%3.7%5%0.1%0.08%0.09%0.01%
Jun 202683.5%9.2%2.4%4.8%0.09%0.05%0.06%0%
Jul 202669.9%20.2%3.5%5.8%0.35%0.11%0.06%0.02%
Aug 202674.1%17.4%3.1%4.9%0.22%0.1%0.08%0%
Sep 202673.8%17.5%3.3%5%0.25%0.1%0.04%0.01%
Oct 202675.9%14.9%4.6%4.2%0.21%0.08%0.05%0.01%

How has branded search for Peter Alexander and Seréne Collective changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand sleepwear and loungewear brands in October 2026?

1 change

  1. In October 2026, Peter Alexander gained share of searches among sleepwear and loungewear brands in New Zealand, from 73.8% to 75.9%.

How are Peter Alexander’s and Seréne Collective’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Peter Alexander’s and Seréne Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peter Alexander

14 branded search terms

  • peter alexander
  • peter alexander bayfair
  • peter alexander botany
  • peter alexander christmas
  • peter alexander loungewear
  • peter alexander outlet
  • peter alexander pajamas
  • peter alexander pjs
  • peter alexander queensgate
  • peter alexander sale
  • peter alexander sleepwear
  • peteralexander
  • peteralexander pjs
  • peteralexander sleepwear

Seréne Collective

1 branded search term

  • serene collective

How the Brand Demand Index is measured

Other head-to-heads among sleepwear and loungewear brands

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