Perfect Italiano vs Puhoi Valley:Which is more popular by branded search in New Zealand?
In August 2026, Puhoi Valley had more branded searches than Perfect Italiano among cheese brands in New Zealand. Puhoi Valley was estimated to have 2.5K branded searches compared to Perfect Italiano’s 230, and held an 18.4% Share of Search versus Perfect Italiano’s 1.7%.
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Which is more popular in search, Perfect Italiano or Puhoi Valley?
Compare the cheese brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Puhoi Valley, Perfect Italiano. The figures are in the table below the chart.
View monthly share of search table
| Month | Kāpiti | Puhoi Valley | Mainland | Barry's Bay | Whitestone Cheese | Perfect Italiano |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 16% | 12.7% | 24.9% | 14.5% | 1.9% |
| Nov 2025 | 36.1% | 12% | 9.8% | 23.7% | 16.9% | 1.6% |
| Dec 2025 | 27.2% | 10.1% | 8.5% | 31.2% | 22% | 1.1% |
| Jan 2026 | 28.6% | 15.7% | 12% | 28.2% | 13.9% | 1.7% |
| Feb 2026 | 29.6% | 12.5% | 12.5% | 29.3% | 14.9% | 1.2% |
| Mar 2026 | 28.6% | 12.9% | 14.5% | 28.3% | 14.2% | 1.6% |
| Apr 2026 | 27.3% | 13.8% | 17.1% | 26.4% | 13.8% | 1.7% |
| May 2026 | 27.1% | 16.4% | 18.2% | 21.8% | 13.6% | 2.9% |
| Jun 2026 | 28.6% | 15.1% | 17.7% | 22% | 14.3% | 2.3% |
| Jul 2026 | 33.3% | 15% | 17% | 19.2% | 13.5% | 2% |
| Aug 2026 | 34.9% | 18.4% | 18.1% | 14.7% | 12.2% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Perfect Italiano and Puhoi Valley comparison changed over the last 12 months?
3 findings
- Puhoi Valley was ahead of Perfect Italiano in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 250 to 230.
- Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among cheese brands in New Zealand moved from 16% to 18.4%, and its estimated monthly branded searches moved from 2.1K to 2.5K.
How did search popularity change for New Zealand cheese brands in August 2026?
2 changes
In August 2026, Puhoi Valley overtook Barry's Bay to rank 2nd among cheese brands in New Zealand, at 18.4%.
Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Perfect Italiano’s and Puhoi Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Perfect Italiano
6 branded search terms
- perfect italiano
- perfect italiano cheese
- perfect italiano mozzarella
- perfect italiano nz
- perfect italiano ricotta
- perfectitaliano
Puhoi Valley
9 branded search terms
- puhoi valley
- puhoi valley chocolate milk
- puhoi valley greek yoghurt
- puhoi valley milk
- puhoi valley near me
- puhoi valley yoghurt
- puhoi valley yogurt
- puhoivalley
- puhoivalley co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.