People Passion vs Recruitment 360:Which is more popular?
In September 2026, People Passion had more branded searches than Recruitment 360 among New Plymouth recruitment agencies in New Zealand. People Passion had about 40 branded searches, while Recruitment 360 had 20. People Passion made up 9.5% of all New Plymouth recruitment agency searches we track, and Recruitment 360 accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about New Plymouth recruitment agencies, People Passion appeared in two of the four answers and Recruitment 360 in none.
Who do people search for more?
People Passion, about 2 searches for every 1 for Recruitment 360
Who does AI mention more?
People Passion, mentioned in 2 of 4 answers, Recruitment 360 in 0
Who does AI recommend more?
People Passion, the only one of the two named
Follow People Passion vs Recruitment 360 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, People Passion was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Recruitment 360 did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Adecco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NES Fircroft3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Moxie Executive Search3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Naki Labour Hire2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- People Passion2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
NZ Labour Hire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Recruitment 3600 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Action Personnel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Easy Jobs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about New Plymouth recruitment agencies
4 answers
Asked ChatGPT
“Which recruitment agency should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in New Plymouth, New Zealand for a new employee?”
Searched Google, AI Overview
“recruitment agency new plymouth”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“new plymouth recruitment nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is People Passion or Recruitment 360 more popular in search?
This chart shows how often people search Google for People Passion and Recruitment 360 by name. Each line represents a brand's share of searches for all ten New Plymouth recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for People Passion, Recruitment 360. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Adecco | Naki Labour Hire | NES Fircroft | People Passion | NZ Labour Hire | Moxie Executive Search | Recruitment 360 | Action Personnel | Easy Jobs |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 31.4% | 5.7% | 2.9% | 11.4% | 11.4% | 2.9% | 2.9% | 2.9% | 5.7% |
| Nov 2025 | 35.3% | 14.7% | 11.8% | 2.9% | 14.7% | 5.9% | 2.9% | 5.9% | 2.9% | 2.9% |
| Dec 2025 | 18.2% | 27.3% | 9.1% | 9.1% | 9.1% | 9.1% | 4.5% | 4.5% | 4.5% | 4.5% |
| Jan 2026 | 27% | 24.3% | 13.5% | 5.4% | 10.8% | 5.4% | 2.7% | 2.7% | 2.7% | 5.4% |
| Feb 2026 | 30.6% | 22.2% | 8.3% | 2.8% | 13.9% | 5.6% | 2.8% | 5.6% | 2.8% | 5.6% |
| Mar 2026 | 25.7% | 22.9% | 14.3% | 2.9% | 11.4% | 5.7% | 2.9% | 8.6% | 2.9% | 2.9% |
| Apr 2026 | 34.4% | 25% | 3.1% | 3.1% | 6.3% | 9.4% | 3.1% | 6.3% | 3.1% | 6.3% |
| May 2026 | 28.2% | 30.8% | 12.8% | 2.6% | 10.3% | 5.1% | 2.6% | 2.6% | 0% | 5.1% |
| Jun 2026 | 24.2% | 27.3% | 6.1% | 3% | 21.2% | 6.1% | 3% | 3% | 3% | 3% |
| Jul 2026 | 30.3% | 21.2% | 3% | 3% | 15.2% | 9.1% | 3% | 6.1% | 3% | 6.1% |
| Aug 2026 | 25.6% | 25.6% | 5.1% | 7.7% | 17.9% | 5.1% | 5.1% | 2.6% | 2.6% | 2.6% |
| Sep 2026 | 31% | 21.4% | 9.5% | 9.5% | 9.5% | 7.1% | 4.8% | 4.8% | 2.4% | 0% |
How has the People Passion and Recruitment 360 comparison changed over the last 12 months?
3 findings
- People Passion was ahead of Recruitment 360 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, People Passion’s share of searches among New Plymouth recruitment agencies in New Zealand moved from 11.4% to 9.5%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending September 2026, Recruitment 360’s share of searches among New Plymouth recruitment agencies in New Zealand moved from 2.9% to 4.8%, and its estimated monthly branded searches moved from 10 to 20.
How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026?
3 changes
In September 2026, Recruitment 360 overtook Action Personnel and Easy Jobs to rank 8th among New Plymouth recruitment agencies in New Zealand, with 4.8% of the searches.
In September 2026, Naki Labour Hire overtook People Passion and 2 others to rank 3rd among New Plymouth recruitment agencies in New Zealand, with 9.5% of the searches.
In September 2026, People Passion lost share of searches among New Plymouth recruitment agencies in New Zealand, from 17.9% to 9.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using People Passion’s and Recruitment 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
People Passion
1 branded search term
- people passion
Recruitment 360
2 branded search terms
- recruitment 360
- recruitment360
Other head-to-heads among New Plymouth recruitment agencies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.