Pearl Hair Studio vs rm. hair:Which is more popular?
In September 2026, Pearl Hair Studio had more branded searches than rm. hair among Napier hair salons in New Zealand. Pearl Hair Studio had about 120 branded searches, while rm. hair had 70. Pearl Hair Studio made up 19% of all Napier hair salon searches we track, and rm. hair accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about Napier hair salons, Pearl Hair Studio appeared in all three answers and rm. hair in none.
Who do people search for more?
Pearl Hair Studio, about 71% more searches than rm. hair
Who does AI mention more?
Pearl Hair Studio, mentioned in every answer we collected
Who does AI recommend more?
Pearl Hair Studio, the only one of the two named
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Top Napier hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, Pearl Hair Studio appeared in all three answers. rm. hair did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pearl Hair Studio3 of 3Named in 3 of 3 ChatGPT answers
Hair at Henderson3 of 3Named in 3 of 3 ChatGPT answers
The Good Place Hair3 of 3Named in 3 of 3 ChatGPT answers
Vivo Hair1 of 3Named in 1 of 3 ChatGPT answers
rm. hair0 of 3Named in 0 of 3 ChatGPT answers
KM Hair0 of 3Named in 0 of 3 ChatGPT answers
Hair 2 Go0 of 3Named in 0 of 3 ChatGPT answers
Molloy Hair Co.0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Napier, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Napier, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Napier, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salons napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pearl Hair Studio or rm. hair more popular in search?
This chart shows how often people search Google for Pearl Hair Studio and rm. hair by name. Each line represents a brand's share of searches for all eight Napier hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Pearl Hair Studio, rm. hair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vivo Hair | Pearl Hair Studio | Hair at Henderson | rm. hair | KM Hair | Hair 2 Go | Molloy Hair Co. | The Good Place Hair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 20.3% | 11.4% | 17.7% | 5.1% | 5.1% | 3.8% | 1.3% |
| Nov 2025 | 39.6% | 19.8% | 12.1% | 15.4% | 4.4% | 3.3% | 4.4% | 1.1% |
| Dec 2025 | 38.6% | 18.1% | 8.4% | 19.3% | 4.8% | 6% | 3.6% | 1.2% |
| Jan 2026 | 39.6% | 19.8% | 8.9% | 17.8% | 5.9% | 3% | 4% | 0.99% |
| Feb 2026 | 40% | 17.3% | 12% | 17.3% | 5.3% | 2.7% | 4% | 1.3% |
| Mar 2026 | 37.8% | 19.5% | 11% | 17.1% | 3.7% | 6.1% | 3.7% | 1.2% |
| Apr 2026 | 37.7% | 22.1% | 6.5% | 15.6% | 6.5% | 3.9% | 6.5% | 1.3% |
| May 2026 | 36.5% | 20.3% | 12.2% | 14.9% | 6.8% | 4.1% | 4.1% | 1.4% |
| Jun 2026 | 37.5% | 23.6% | 9.7% | 12.5% | 6.9% | 1.4% | 6.9% | 1.4% |
| Jul 2026 | 42.1% | 17.1% | 9.2% | 13.2% | 6.6% | 3.9% | 5.3% | 2.6% |
| Aug 2026 | 45.5% | 19.7% | 10.6% | 10.6% | 7.6% | 3% | 1.5% | 1.5% |
| Sep 2026 | 41.3% | 19% | 11.1% | 11.1% | 6.3% | 4.8% | 3.2% | 3.2% |
How has the Pearl Hair Studio and rm. hair comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: rm. hair took it in December 2025, Pearl Hair Studio took it in January 2026.
- Across the 12 months ending September 2026, Pearl Hair Studio’s share of searches among Napier hair salons in New Zealand moved from 20.3% to 19%, and its estimated monthly branded searches moved from 160 to 120.
- Across the 12 months ending September 2026, rm. hair’s share of searches among Napier hair salons in New Zealand moved from 17.7% to 11.1%, and its estimated monthly branded searches moved from 140 to 70.
How did search popularity change for New Zealand Napier hair salons in September 2026?
2 changes
In September 2026, rm. hair gained share of searches among Napier hair salons in New Zealand, from 10.6% to 11.1%.
In September 2026, Pearl Hair Studio lost share of searches among Napier hair salons in New Zealand, from 19.7% to 19%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Pearl Hair Studio’s and rm. hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pearl Hair Studio
2 branded search terms
- pearl hair napier
- pearl hair studio
rm. hair
6 branded search terms
- rm hair
- rm hair napier
- rm. hair
- rm. hair napier
- rm.hair
- rmhair
Other head-to-heads among Napier hair salons
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