Brandwave

How popular isrm. hair in search?

In August 2026, there were an estimated 90 branded searches for rm. hair in New Zealand which is down 50% over the last 11 months. rm. hair holds 0.26% estimated Share of Search among New Zealand napier hair salons and is ranked 4th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Vivo Hair98.8%
  2. KM Hair0.35%
  3. Hair at Henderson0.26%
  4. rm. hair0.26%
  5. Hair 2 Go0.18%
  6. The Good Place Hair0.12%
  7. Molloy Hair Co.0.06%
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Which napier hair salons compete with rm. hair?

rm. hair against napier hair salons in New Zealand, by month

Share of Search by month for Vivo Hair, rm. hair. The figures are in the table below the chart.

View monthly share of search table
MonthVivo HairKM HairHair at Hendersonrm. hairHair 2 GoThe Good Place HairMolloy Hair Co.
Oct 202598.6%0.27%0.35%0.45%0.2%0.07%0.1%
Nov 202598.6%0.25%0.31%0.52%0.18%0.04%0.11%
Dec 202598.3%0.2%0.28%0.71%0.38%0.08%0.1%
Jan 202698%0.42%0.34%0.69%0.29%0.15%0.12%
Feb 202698.1%0.34%0.34%0.56%0.28%0.19%0.15%
Mar 202698.1%0.32%0.32%0.58%0.35%0.14%0.2%
Apr 202698.2%0.31%0.25%0.56%0.28%0.17%0.25%
May 202698.3%0.31%0.4%0.45%0.23%0.17%0.11%
Jun 202698.4%0.34%0.31%0.39%0.22%0.17%0.2%
Jul 202698.3%0.45%0.25%0.45%0.23%0.2%0.11%
Aug 202698.8%0.35%0.26%0.26%0.18%0.12%0.06%
Sep 2026———————

  1. 1.Vivo Hair

    98.8%

    held 1st · 33.8K estimated branded searches · -3.1% vs prior month · +0.5 points

  2. 2.KM Hair

    0.35%

    held 2nd · 120 estimated branded searches · -25% vs prior month · -0.1 points

  3. 3.Hair at Henderson

    0.26%

    moved from 4th to 3rd · 90 estimated branded searches · 0% vs prior month · 0 points

  4. 4.rm. hair

    0.26%

    moved from 3rd to 4th · 90 estimated branded searches · -43.8% vs prior month · -0.2 points

  5. 5.Hair 2 Go

    0.18%

    held 5th · 60 estimated branded searches · -25% vs prior month · 0 points

  6. 6.The Good Place Hair

    0.12%

    held 6th · 40 estimated branded searches · -42.9% vs prior month · -0.1 points

  7. 7.Molloy Hair Co.

    0.06%

    held 7th · 20 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between rm. hair and its closest rivals

How has branded search demand for rm. hair changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for rm. hair in New Zealand fell from 180 to 90.
  • Across the 11 months ending August 2026, rm. hair fell from 2nd to 4th among napier hair salons in New Zealand.

How did search popularity change for New Zealand napier hair salons in August 2026?

  1. In August 2026, Hair at Henderson rose from 4th to 3rd among napier hair salons in New Zealand.

  2. In August 2026, rm. hair fell from 3rd to 4th among napier hair salons in New Zealand.

  3. Estimated monthly branded searches for The Good Place Hair in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  4. Estimated monthly branded searches for Molloy Hair Co. in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

  5. Estimated monthly branded searches for Hair 2 Go in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

  6. Estimated monthly branded searches for Vivo Hair in New Zealand fell 14.8% over 11 measured months, from 39.7K to 33.8K in August 2026.

How is rm. hair measured?

Brandwave collects information about searches that people make online using rm. hair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • rm hair
  • rm hair napier
  • rm. hair
  • rm. hair napier
  • rm.hair
  • rmhair

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How the Brand Demand Index is measured

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