Brandwave

How popular isHair at Henderson?

In September 2026, people searched for Hair at Henderson by name about 110 times in New Zealand, a 21.4% decrease from the previous year. These searches made up 11.1% of all New Zealand Napier hair salon searches, placing Hair at Henderson third out of eight salons. When we asked both ChatGPT and Google AI Overviews about Napier hair salons, Hair at Henderson appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Hair at Henderson is the third most searched of 8 competitors and the third most recommended in AI answers.

  1. Vivo HairShare of searches 41.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  2. Pearl Hair StudioShare of searches 19%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Hair at HendersonShare of searches 11.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. rm. hairShare of searches 11.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. KM HairShare of searches 6.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+3 more

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Top Napier hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hair at Henderson appeared in all three answers. Hair at Henderson is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Good Place Hair1st
  2. Pearl Hair Studio2nd
  3. Hair at Henderson3rd
  4. Vivo Hair4th
  5. rm. hair–
  6. KM Hair–
  7. Hair 2 Go–
  8. Molloy Hair Co.–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier hair salons

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Napier hair salons compete with Hair at Henderson?

Hair at Henderson against Napier hair salons in New Zealand, by month

Share of searches by month for Vivo Hair, Pearl Hair Studio, Hair at Henderson, rm. hair, KM Hair, Hair 2 Go, Molloy Hair Co., The Good Place Hair. The figures are in the table below the chart.

View monthly share of searches table
MonthVivo HairPearl Hair StudioHair at Hendersonrm. hairKM HairHair 2 GoMolloy Hair Co.The Good Place Hair
Oct 202535.4%20.3%11.4%17.7%5.1%5.1%3.8%1.3%
Nov 202539.6%19.8%12.1%15.4%4.4%3.3%4.4%1.1%
Dec 202538.6%18.1%8.4%19.3%4.8%6%3.6%1.2%
Jan 202639.6%19.8%8.9%17.8%5.9%3%4%0.99%
Feb 202640%17.3%12%17.3%5.3%2.7%4%1.3%
Mar 202637.8%19.5%11%17.1%3.7%6.1%3.7%1.2%
Apr 202637.7%22.1%6.5%15.6%6.5%3.9%6.5%1.3%
May 202636.5%20.3%12.2%14.9%6.8%4.1%4.1%1.4%
Jun 202637.5%23.6%9.7%12.5%6.9%1.4%6.9%1.4%
Jul 202642.1%17.1%9.2%13.2%6.6%3.9%5.3%2.6%
Aug 202645.5%19.7%10.6%10.6%7.6%3%1.5%1.5%
Sep 202641.3%19%11.1%11.1%6.3%4.8%3.2%3.2%
  1. 1.Vivo Hair

    41.3%

    Held 1st. 260 estimated branded searches, -13.3% vs prior month. Share -4.2 points.

  2. Held 2nd. 120 estimated branded searches, -7.7% vs prior month. Share -0.6 points.

  3. Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.rm. hair

    11.1%

    Held 4th. 70 estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.KM Hair

    6.3%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -1.2 points.

  6. 6.Hair 2 Go

    4.8%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +1.7 points.

  7. Held 7th. 20 estimated branded searches, +100% vs prior month. Share +1.7 points.

  8. Held 8th. 20 estimated branded searches, +100% vs prior month. Share +1.7 points.

Compare popularity between Hair at Henderson and its closest rivals

Every comparison with Hair at Henderson

3 comparisons

How has branded search demand for Hair at Henderson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hair at Henderson in New Zealand fell from 140 to 110.
  • Across the 12 months ending September 2026, Hair at Henderson’s share of searches among Napier hair salons in New Zealand peaked at 12.2% in May 2026 and was lowest at 6.5% in April 2026.
  • Across the 12 months ending September 2026, Hair at Henderson rose from 4th to 3rd among Napier hair salons in New Zealand.

How did search popularity change for New Zealand Napier hair salons in September 2026?

6 changes
  1. In September 2026, Hair 2 Go gained share of searches among Napier hair salons in New Zealand, from 3% to 4.8%.

  2. In September 2026, Molloy Hair Co. gained share of searches among Napier hair salons in New Zealand, from 1.5% to 3.2%.

  3. In September 2026, The Good Place Hair gained share of searches among Napier hair salons in New Zealand, from 1.5% to 3.2%.

  4. In September 2026, Hair at Henderson gained share of searches among Napier hair salons in New Zealand, from 10.6% to 11.1%.

  5. In September 2026, rm. hair gained share of searches among Napier hair salons in New Zealand, from 10.6% to 11.1%.

  6. In September 2026, Vivo Hair lost share of searches among Napier hair salons in New Zealand, from 45.5% to 41.3%.

How are Hair at Henderson’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hair at Henderson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hair at henderson

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How the Brand Demand Index is measured

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Is Hair at Henderson your brand?

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