How popular isKM Hair?
In September 2026, people searched for KM Hair by name about 70 times in New Zealand, about the same as the previous year. These searches made up 6.3% of all New Zealand Napier hair salon searches, placing KM Hair fifth out of eight salons. When we asked both ChatGPT and Google AI Overviews about Napier hair salons, KM Hair did not appear in any of the answers.
KM Hair is the fifth most searched of 8 competitors and not listed in any AI answer.
Vivo HairShare of searches 41.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th- Pearl Hair StudioShare of searches 19%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Hair at HendersonShare of searches 11.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
rm. hairShare of searches 11.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
KM HairShare of searches 6.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Napier hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, KM Hair did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pearl Hair Studio3 of 3Named in 3 of 3 ChatGPT answers
- Hair at Henderson3 of 3Named in 3 of 3 ChatGPT answers
The Good Place Hair3 of 3Named in 3 of 3 ChatGPT answers- Vivo Hair1 of 3Named in 1 of 3 ChatGPT answers
- rm. hair0 of 3Named in 0 of 3 ChatGPT answers
- KM Hair0 of 3Named in 0 of 3 ChatGPT answers
Hair 2 Go0 of 3Named in 0 of 3 ChatGPT answers
Molloy Hair Co.0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Napier, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Napier, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Napier, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salons napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Napier hair salons compete with KM Hair?
Share of searches by month for Vivo Hair, Pearl Hair Studio, Hair at Henderson, rm. hair, KM Hair, Hair 2 Go, Molloy Hair Co., The Good Place Hair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vivo Hair | Pearl Hair Studio | Hair at Henderson | rm. hair | KM Hair | Hair 2 Go | Molloy Hair Co. | The Good Place Hair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 20.3% | 11.4% | 17.7% | 5.1% | 5.1% | 3.8% | 1.3% |
| Nov 2025 | 39.6% | 19.8% | 12.1% | 15.4% | 4.4% | 3.3% | 4.4% | 1.1% |
| Dec 2025 | 38.6% | 18.1% | 8.4% | 19.3% | 4.8% | 6% | 3.6% | 1.2% |
| Jan 2026 | 39.6% | 19.8% | 8.9% | 17.8% | 5.9% | 3% | 4% | 0.99% |
| Feb 2026 | 40% | 17.3% | 12% | 17.3% | 5.3% | 2.7% | 4% | 1.3% |
| Mar 2026 | 37.8% | 19.5% | 11% | 17.1% | 3.7% | 6.1% | 3.7% | 1.2% |
| Apr 2026 | 37.7% | 22.1% | 6.5% | 15.6% | 6.5% | 3.9% | 6.5% | 1.3% |
| May 2026 | 36.5% | 20.3% | 12.2% | 14.9% | 6.8% | 4.1% | 4.1% | 1.4% |
| Jun 2026 | 37.5% | 23.6% | 9.7% | 12.5% | 6.9% | 1.4% | 6.9% | 1.4% |
| Jul 2026 | 42.1% | 17.1% | 9.2% | 13.2% | 6.6% | 3.9% | 5.3% | 2.6% |
| Aug 2026 | 45.5% | 19.7% | 10.6% | 10.6% | 7.6% | 3% | 1.5% | 1.5% |
| Sep 2026 | 41.3% | 19% | 11.1% | 11.1% | 6.3% | 4.8% | 3.2% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 260 | -13.3% | -4.2 points | |
| 2, held 2nd | 19% | 120 | -7.7% | -0.6 points | |
| 3, held 3rd | 11.1% | 70 | 0% | +0.5 points | |
| 4, held 4th | 11.1% | 70 | 0% | +0.5 points | |
| 5, held 5th | 6.3% | 40 | -20% | -1.2 points | |
| 6, held 6th | 4.8% | 30 | +50% | +1.7 points | |
| 7, held 7th | 3.2% | 20 | +100% | +1.7 points | |
| 8, held 8th | 3.2% | 20 | +100% | +1.7 points |
41.3%
Held 1st. 260 estimated branded searches, -13.3% vs prior month. Share -4.2 points.
19%
Held 2nd. 120 estimated branded searches, -7.7% vs prior month. Share -0.6 points.
11.1%
Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
rm. hair11.1%
Held 4th. 70 estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
KM Hair6.3%
Held 5th. 40 estimated branded searches, -20% vs prior month. Share -1.2 points.
4.8%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share +1.7 points.
3.2%
Held 7th. 20 estimated branded searches, +100% vs prior month. Share +1.7 points.
3.2%
Held 8th. 20 estimated branded searches, +100% vs prior month. Share +1.7 points.
Compare popularity between KM Hair and its closest rivals
How has branded search demand for KM Hair changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KM Hair in New Zealand held steady at 70.
- Across the 12 months ending September 2026, KM Hair’s share of searches among Napier hair salons in New Zealand increased from 5.1% to 6.3%.
- Across the 12 months ending September 2026, KM Hair’s share of searches among Napier hair salons in New Zealand peaked at 7.6% in August 2026 and was lowest at 3.7% in March 2026.
- Across the 12 months ending September 2026, KM Hair rose from 6th to 5th among Napier hair salons in New Zealand.
How did search popularity change for New Zealand Napier hair salons in September 2026?
6 changes
In September 2026, Hair 2 Go gained share of searches among Napier hair salons in New Zealand, from 3% to 4.8%.
In September 2026, Molloy Hair Co. gained share of searches among Napier hair salons in New Zealand, from 1.5% to 3.2%.
In September 2026, The Good Place Hair gained share of searches among Napier hair salons in New Zealand, from 1.5% to 3.2%.
In September 2026, Hair at Henderson gained share of searches among Napier hair salons in New Zealand, from 10.6% to 11.1%.
In September 2026, rm. hair gained share of searches among Napier hair salons in New Zealand, from 10.6% to 11.1%.
In September 2026, Vivo Hair lost share of searches among Napier hair salons in New Zealand, from 45.5% to 41.3%.
How are KM Hair’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KM Hair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- km hair
- km hair napier
- kmhair
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Is KM Hair your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.