Hair 2 Go vs KM Hair:Which is more popular by branded search in New Zealand?
In August 2026, KM Hair had more branded searches than Hair 2 Go among napier hair salons in New Zealand. KM Hair was estimated to have 120 branded searches compared to Hair 2 Go’s 60, and held a 0.35% Share of Search versus Hair 2 Go’s 0.18%.
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Which is more popular in search, Hair 2 Go or KM Hair?
Compare Napier hair salons using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KM Hair, Hair 2 Go. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivo Hair | KM Hair | Hair at Henderson | rm. hair | Hair 2 Go | The Good Place Hair | Molloy Hair Co. |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 98.6% | 0.27% | 0.35% | 0.45% | 0.2% | 0.07% | 0.1% |
| Nov 2025 | 98.6% | 0.25% | 0.31% | 0.52% | 0.18% | 0.04% | 0.11% |
| Dec 2025 | 98.3% | 0.2% | 0.28% | 0.71% | 0.38% | 0.08% | 0.1% |
| Jan 2026 | 98% | 0.42% | 0.34% | 0.69% | 0.29% | 0.15% | 0.12% |
| Feb 2026 | 98.1% | 0.34% | 0.34% | 0.56% | 0.28% | 0.19% | 0.15% |
| Mar 2026 | 98.1% | 0.32% | 0.32% | 0.58% | 0.35% | 0.14% | 0.2% |
| Apr 2026 | 98.2% | 0.31% | 0.25% | 0.56% | 0.28% | 0.17% | 0.25% |
| May 2026 | 98.3% | 0.31% | 0.4% | 0.45% | 0.23% | 0.17% | 0.11% |
| Jun 2026 | 98.4% | 0.34% | 0.31% | 0.39% | 0.22% | 0.17% | 0.2% |
| Jul 2026 | 98.3% | 0.45% | 0.25% | 0.45% | 0.23% | 0.2% | 0.11% |
| Aug 2026 | 98.8% | 0.35% | 0.26% | 0.26% | 0.18% | 0.12% | 0.06% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hair 2 Go and KM Hair comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Hair 2 Go took it in December 2025, KM Hair took it in January 2026, Hair 2 Go took it in March 2026, KM Hair took it in April 2026.
- Across the 11 months ending August 2026, Hair 2 Go’s estimated Share of Search among napier hair salons in New Zealand moved from 0.2% to 0.18%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 11 months ending August 2026, KM Hair’s estimated Share of Search among napier hair salons in New Zealand moved from 0.27% to 0.35%, and its estimated monthly branded searches moved from 110 to 120.
How did search popularity change for New Zealand napier hair salons in August 2026?
1 change
Estimated monthly branded searches for Hair 2 Go in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hair 2 Go’s and KM Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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