Brandwave

How popular isHair 2 Go?

In September 2026, people searched for Hair 2 Go by name about 80 times in New Zealand, about the same as the previous year. These searches made up 4.8% of all New Zealand Napier hair salon searches, placing Hair 2 Go sixth out of eight salons. When we asked both ChatGPT and Google AI Overviews about Napier hair salons, Hair 2 Go did not appear in any of the answers.

Search and AI answers in September 2026

Hair 2 Go is the sixth most searched of 8 competitors and not listed in any AI answer.

  1. Vivo HairShare of searches 41.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  2. Pearl Hair StudioShare of searches 19%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Hair at HendersonShare of searches 11.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. rm. hairShare of searches 11.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Hair 2 GoShare of searches 4.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+3 more

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Top Napier hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hair 2 Go did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Good Place Hair1st
  2. Pearl Hair Studio2nd
  3. Hair at Henderson3rd
  4. Vivo Hair4th
  5. rm. hair–
  6. KM Hair–
  7. Hair 2 Go–
  8. Molloy Hair Co.–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Napier hair salons compete with Hair 2 Go?

Hair 2 Go against Napier hair salons in New Zealand, by month

Share of searches by month for Vivo Hair, Pearl Hair Studio, Hair at Henderson, rm. hair, KM Hair, Hair 2 Go, Molloy Hair Co., The Good Place Hair. The figures are in the table below the chart.

View monthly share of searches table
MonthVivo HairPearl Hair StudioHair at Hendersonrm. hairKM HairHair 2 GoMolloy Hair Co.The Good Place Hair
Oct 202535.4%20.3%11.4%17.7%5.1%5.1%3.8%1.3%
Nov 202539.6%19.8%12.1%15.4%4.4%3.3%4.4%1.1%
Dec 202538.6%18.1%8.4%19.3%4.8%6%3.6%1.2%
Jan 202639.6%19.8%8.9%17.8%5.9%3%4%0.99%
Feb 202640%17.3%12%17.3%5.3%2.7%4%1.3%
Mar 202637.8%19.5%11%17.1%3.7%6.1%3.7%1.2%
Apr 202637.7%22.1%6.5%15.6%6.5%3.9%6.5%1.3%
May 202636.5%20.3%12.2%14.9%6.8%4.1%4.1%1.4%
Jun 202637.5%23.6%9.7%12.5%6.9%1.4%6.9%1.4%
Jul 202642.1%17.1%9.2%13.2%6.6%3.9%5.3%2.6%
Aug 202645.5%19.7%10.6%10.6%7.6%3%1.5%1.5%
Sep 202641.3%19%11.1%11.1%6.3%4.8%3.2%3.2%

  1. 1.Vivo Hair

    41.3%

    Held 1st. 260 estimated branded searches, -13.3% vs prior month. Share -4.2 points.

  2. 2.Pearl Hair Studio

    19%

    Held 2nd. 120 estimated branded searches, -7.7% vs prior month. Share -0.6 points.

  3. 3.Hair at Henderson

    11.1%

    Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.rm. hair

    11.1%

    Held 4th. 70 estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.KM Hair

    6.3%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -1.2 points.

  6. 6.Hair 2 Go

    4.8%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +1.7 points.

  7. 7.Molloy Hair Co.

    3.2%

    Held 7th. 20 estimated branded searches, +100% vs prior month. Share +1.7 points.

  8. 8.The Good Place Hair

    3.2%

    Held 8th. 20 estimated branded searches, +100% vs prior month. Share +1.7 points.

Compare popularity between Hair 2 Go and its closest rivals

How has branded search demand for Hair 2 Go changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hair 2 Go in New Zealand held steady at 80.
  • Across the 12 months ending September 2026, Hair 2 Go’s share of searches among Napier hair salons in New Zealand peaked at 6.1% in March 2026 and was lowest at 1.4% in June 2026.
  • Across the 12 months ending September 2026, Hair 2 Go fell from 5th to 6th among Napier hair salons in New Zealand.

How did search popularity change for New Zealand Napier hair salons in September 2026?

6 changes

  1. In September 2026, Hair 2 Go gained share of searches among Napier hair salons in New Zealand, from 3% to 4.8%.

  2. In September 2026, Molloy Hair Co. gained share of searches among Napier hair salons in New Zealand, from 1.5% to 3.2%.

  3. In September 2026, The Good Place Hair gained share of searches among Napier hair salons in New Zealand, from 1.5% to 3.2%.

  4. In September 2026, Hair at Henderson gained share of searches among Napier hair salons in New Zealand, from 10.6% to 11.1%.

  5. In September 2026, rm. hair gained share of searches among Napier hair salons in New Zealand, from 10.6% to 11.1%.

  6. In September 2026, Vivo Hair lost share of searches among Napier hair salons in New Zealand, from 45.5% to 41.3%.

How are Hair 2 Go’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hair 2 Go’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hair 2 go
  • hair 2 go napier
  • hair2go

Do you work for Hair 2 Go? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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