Brandwave

How popular isThe Good Place Hair?

In September 2026, people searched for The Good Place Hair by name about 40 times in New Zealand, a 33.3% increase from the previous year. These searches made up 3.2% of all New Zealand Napier hair salon searches, placing The Good Place Hair eighth out of eight salons. When we asked both ChatGPT and Google AI Overviews about Napier hair salons, The Good Place Hair appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

The Good Place Hair is the eighth most searched of 8 competitors and the most recommended in AI answers.

  1. Vivo HairShare of searches 41.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  2. Pearl Hair StudioShare of searches 19%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Hair at HendersonShare of searches 11.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. rm. hairShare of searches 11.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. The Good Place HairShare of searches 3.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

+3 more

The Good Place Hair website (opens in a new tab)

Follow The Good Place Hair and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Napier hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Good Place Hair appeared in all three answers. The Good Place Hair is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Good Place Hair1st
  2. Pearl Hair Studio2nd
  3. Hair at Henderson3rd
  4. Vivo Hair4th
  5. rm. hair–
  6. KM Hair–
  7. Hair 2 Go–
  8. Molloy Hair Co.–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Napier hair salons compete with The Good Place Hair?

The Good Place Hair against Napier hair salons in New Zealand, by month

Share of searches by month for Vivo Hair, Pearl Hair Studio, Hair at Henderson, rm. hair, KM Hair, Hair 2 Go, Molloy Hair Co., The Good Place Hair. The figures are in the table below the chart.

View monthly share of searches table
MonthVivo HairPearl Hair StudioHair at Hendersonrm. hairKM HairHair 2 GoMolloy Hair Co.The Good Place Hair
Oct 202535.4%20.3%11.4%17.7%5.1%5.1%3.8%1.3%
Nov 202539.6%19.8%12.1%15.4%4.4%3.3%4.4%1.1%
Dec 202538.6%18.1%8.4%19.3%4.8%6%3.6%1.2%
Jan 202639.6%19.8%8.9%17.8%5.9%3%4%0.99%
Feb 202640%17.3%12%17.3%5.3%2.7%4%1.3%
Mar 202637.8%19.5%11%17.1%3.7%6.1%3.7%1.2%
Apr 202637.7%22.1%6.5%15.6%6.5%3.9%6.5%1.3%
May 202636.5%20.3%12.2%14.9%6.8%4.1%4.1%1.4%
Jun 202637.5%23.6%9.7%12.5%6.9%1.4%6.9%1.4%
Jul 202642.1%17.1%9.2%13.2%6.6%3.9%5.3%2.6%
Aug 202645.5%19.7%10.6%10.6%7.6%3%1.5%1.5%
Sep 202641.3%19%11.1%11.1%6.3%4.8%3.2%3.2%

  1. 1.Vivo Hair

    41.3%

    Held 1st. 260 estimated branded searches, -13.3% vs prior month. Share -4.2 points.

  2. 2.Pearl Hair Studio

    19%

    Held 2nd. 120 estimated branded searches, -7.7% vs prior month. Share -0.6 points.

  3. 3.Hair at Henderson

    11.1%

    Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.rm. hair

    11.1%

    Held 4th. 70 estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.KM Hair

    6.3%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -1.2 points.

  6. 6.Hair 2 Go

    4.8%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +1.7 points.

  7. 7.Molloy Hair Co.

    3.2%

    Held 7th. 20 estimated branded searches, +100% vs prior month. Share +1.7 points.

  8. 8.The Good Place Hair

    3.2%

    Held 8th. 20 estimated branded searches, +100% vs prior month. Share +1.7 points.

Compare popularity between The Good Place Hair and its closest rivals

How has branded search demand for The Good Place Hair changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Good Place Hair in New Zealand rose from 30 to 40.
  • Across the 12 months ending September 2026, The Good Place Hair’s share of searches among Napier hair salons in New Zealand increased from 1.3% to 3.2%.
  • Across the 12 months ending September 2026, The Good Place Hair’s share of searches among Napier hair salons in New Zealand peaked at 3.2% in September 2026 and was lowest at 0.99% in January 2026.

How did search popularity change for New Zealand Napier hair salons in September 2026?

6 changes

  1. In September 2026, Hair 2 Go gained share of searches among Napier hair salons in New Zealand, from 3% to 4.8%.

  2. In September 2026, Molloy Hair Co. gained share of searches among Napier hair salons in New Zealand, from 1.5% to 3.2%.

  3. In September 2026, The Good Place Hair gained share of searches among Napier hair salons in New Zealand, from 1.5% to 3.2%.

  4. In September 2026, Hair at Henderson gained share of searches among Napier hair salons in New Zealand, from 10.6% to 11.1%.

  5. In September 2026, rm. hair gained share of searches among Napier hair salons in New Zealand, from 10.6% to 11.1%.

  6. In September 2026, Vivo Hair lost share of searches among Napier hair salons in New Zealand, from 45.5% to 41.3%.

How are The Good Place Hair’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Good Place Hair’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the good place hair

Do you work for The Good Place Hair? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is The Good Place Hair your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free