Hair 2 Go vs The Good Place Hair:Which is more popular by branded search in New Zealand?
In August 2026, Hair 2 Go had more branded searches than The Good Place Hair among napier hair salons in New Zealand. Hair 2 Go was estimated to have 60 branded searches compared to The Good Place Hair’s 40, and held a 0.18% Share of Search versus The Good Place Hair’s 0.12%.
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Which is more popular in search, Hair 2 Go or The Good Place Hair?
Compare Napier hair salons using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hair 2 Go, The Good Place Hair. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivo Hair | KM Hair | Hair at Henderson | rm. hair | Hair 2 Go | The Good Place Hair | Molloy Hair Co. |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 98.6% | 0.27% | 0.35% | 0.45% | 0.2% | 0.07% | 0.1% |
| Nov 2025 | 98.6% | 0.25% | 0.31% | 0.52% | 0.18% | 0.04% | 0.11% |
| Dec 2025 | 98.3% | 0.2% | 0.28% | 0.71% | 0.38% | 0.08% | 0.1% |
| Jan 2026 | 98% | 0.42% | 0.34% | 0.69% | 0.29% | 0.15% | 0.12% |
| Feb 2026 | 98.1% | 0.34% | 0.34% | 0.56% | 0.28% | 0.19% | 0.15% |
| Mar 2026 | 98.1% | 0.32% | 0.32% | 0.58% | 0.35% | 0.14% | 0.2% |
| Apr 2026 | 98.2% | 0.31% | 0.25% | 0.56% | 0.28% | 0.17% | 0.25% |
| May 2026 | 98.3% | 0.31% | 0.4% | 0.45% | 0.23% | 0.17% | 0.11% |
| Jun 2026 | 98.4% | 0.34% | 0.31% | 0.39% | 0.22% | 0.17% | 0.2% |
| Jul 2026 | 98.3% | 0.45% | 0.25% | 0.45% | 0.23% | 0.2% | 0.11% |
| Aug 2026 | 98.8% | 0.35% | 0.26% | 0.26% | 0.18% | 0.12% | 0.06% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hair 2 Go and The Good Place Hair comparison changed over the last 12 months?
3 findings
- Hair 2 Go was ahead of The Good Place Hair in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hair 2 Go’s estimated Share of Search among napier hair salons in New Zealand moved from 0.2% to 0.18%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 11 months ending August 2026, The Good Place Hair’s estimated Share of Search among napier hair salons in New Zealand moved from 0.07% to 0.12%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand napier hair salons in August 2026?
2 changes

Estimated monthly branded searches for The Good Place Hair in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
Estimated monthly branded searches for Hair 2 Go in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hair 2 Go’s and The Good Place Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hair 2 Go
3 branded search terms
- hair 2 go
- hair 2 go napier
- hair2go
The Good Place Hair
2 branded search terms
- the good place hair
- the good place hair napier

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.