KM Hair vs rm. hair:Which is more popular by branded search in New Zealand?
In August 2026, KM Hair had more branded searches than rm. hair among napier hair salons in New Zealand. KM Hair was estimated to have 120 branded searches compared to rm. hair’s 90, and held a 0.35% Share of Search versus rm. hair’s 0.26%.
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Which is more popular in search, KM Hair or rm. hair?
Compare Napier hair salons using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KM Hair, rm. hair. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivo Hair | KM Hair | Hair at Henderson | rm. hair | Hair 2 Go | The Good Place Hair | Molloy Hair Co. |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 98.6% | 0.27% | 0.35% | 0.45% | 0.2% | 0.07% | 0.1% |
| Nov 2025 | 98.6% | 0.25% | 0.31% | 0.52% | 0.18% | 0.04% | 0.11% |
| Dec 2025 | 98.3% | 0.2% | 0.28% | 0.71% | 0.38% | 0.08% | 0.1% |
| Jan 2026 | 98% | 0.42% | 0.34% | 0.69% | 0.29% | 0.15% | 0.12% |
| Feb 2026 | 98.1% | 0.34% | 0.34% | 0.56% | 0.28% | 0.19% | 0.15% |
| Mar 2026 | 98.1% | 0.32% | 0.32% | 0.58% | 0.35% | 0.14% | 0.2% |
| Apr 2026 | 98.2% | 0.31% | 0.25% | 0.56% | 0.28% | 0.17% | 0.25% |
| May 2026 | 98.3% | 0.31% | 0.4% | 0.45% | 0.23% | 0.17% | 0.11% |
| Jun 2026 | 98.4% | 0.34% | 0.31% | 0.39% | 0.22% | 0.17% | 0.2% |
| Jul 2026 | 98.3% | 0.45% | 0.25% | 0.45% | 0.23% | 0.2% | 0.11% |
| Aug 2026 | 98.8% | 0.35% | 0.26% | 0.26% | 0.18% | 0.12% | 0.06% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the KM Hair and rm. hair comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: KM Hair took it in August 2026.
- Across the 11 months ending August 2026, KM Hair’s estimated Share of Search among napier hair salons in New Zealand moved from 0.27% to 0.35%, and its estimated monthly branded searches moved from 110 to 120.
- Across the 11 months ending August 2026, rm. hair’s estimated Share of Search among napier hair salons in New Zealand moved from 0.45% to 0.26%, and its estimated monthly branded searches moved from 180 to 90.
How did search popularity change for New Zealand napier hair salons in August 2026?
1 change
In August 2026, rm. hair fell from 3rd to 4th among napier hair salons in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using KM Hair’s and rm. hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.