Brandwave

rm. hair vs Vivo Hair:Which is more popular?

In September 2026, Vivo Hair had more branded searches than rm. hair among Napier hair salons in New Zealand. Vivo Hair had about 260 branded searches, while rm. hair had 70. Vivo Hair made up 41.3% of all Napier hair salon searches we track, and rm. hair accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about Napier hair salons, Vivo Hair appeared in one of the three answers and rm. hair in none.

Among Napier hair salons in New Zealand in September 2026

Who do people search for more?

Vivo Hair, about 4 searches for every 1 for rm. hair

Vivo Hair 260 searchesrm. hair 70 searches

Who does AI mention more?

Vivo Hair, mentioned in 1 of 3 answers, rm. hair in 0

Vivo Hair in 1 of 3rm. hair in 0 of 3

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Top Napier hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Vivo Hair was mentioned in one out of three: in one of the three ChatGPT answers. rm. hair did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Good Place Hair1st
  2. Pearl Hair Studio2nd
  3. Hair at Henderson3rd
  4. Vivo Hair4th
  5. rm. hair–
  6. KM Hair–
  7. Hair 2 Go–
  8. Molloy Hair Co.–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier hair salons

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is rm. hair or Vivo Hair more popular in search?

This chart shows how often people search Google for rm. hair and Vivo Hair by name. Each line represents a brand's share of searches for all eight Napier hair salons we track, month by month, from searches in New Zealand.

rm. hair and Vivo Hair among Napier hair salons in New Zealand, by month

Share of searches by month for Vivo Hair, rm. hair. The figures are in the table below the chart.

View monthly share of searches table
MonthVivo HairPearl Hair StudioHair at Hendersonrm. hairKM HairHair 2 GoMolloy Hair Co.The Good Place Hair
Oct 202535.4%20.3%11.4%17.7%5.1%5.1%3.8%1.3%
Nov 202539.6%19.8%12.1%15.4%4.4%3.3%4.4%1.1%
Dec 202538.6%18.1%8.4%19.3%4.8%6%3.6%1.2%
Jan 202639.6%19.8%8.9%17.8%5.9%3%4%0.99%
Feb 202640%17.3%12%17.3%5.3%2.7%4%1.3%
Mar 202637.8%19.5%11%17.1%3.7%6.1%3.7%1.2%
Apr 202637.7%22.1%6.5%15.6%6.5%3.9%6.5%1.3%
May 202636.5%20.3%12.2%14.9%6.8%4.1%4.1%1.4%
Jun 202637.5%23.6%9.7%12.5%6.9%1.4%6.9%1.4%
Jul 202642.1%17.1%9.2%13.2%6.6%3.9%5.3%2.6%
Aug 202645.5%19.7%10.6%10.6%7.6%3%1.5%1.5%
Sep 202641.3%19%11.1%11.1%6.3%4.8%3.2%3.2%

How has the rm. hair and Vivo Hair comparison changed over the last 12 months?

3 findings
  • Vivo Hair was ahead of rm. hair in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, rm. hair’s share of searches among Napier hair salons in New Zealand moved from 17.7% to 11.1%, and its estimated monthly branded searches moved from 140 to 70.
  • Across the 12 months ending September 2026, Vivo Hair’s share of searches among Napier hair salons in New Zealand moved from 35.4% to 41.3%, and its estimated monthly branded searches moved from 280 to 260.

How did search popularity change for New Zealand Napier hair salons in September 2026?

2 changes
  1. In September 2026, rm. hair gained share of searches among Napier hair salons in New Zealand, from 10.6% to 11.1%.

  2. In September 2026, Vivo Hair lost share of searches among Napier hair salons in New Zealand, from 45.5% to 41.3%.

How are branded searches counted?

32 search terms

Brandwave collects information about searches that people make online using rm. hair’s and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

rm. hair

6 branded search terms

  • rm hair
  • rm hair napier
  • rm. hair
  • rm. hair napier
  • rm.hair
  • rmhair

Vivo Hair

26 branded search terms

  • vivo bethlehem
  • vivo botany
  • vivo chartwell
  • vivo hair
  • vivo hair hamilton
  • vivo hair salon
  • vivo howick
  • vivo lambton quay
  • vivo levin
  • vivo lower hutt
  • vivo manukau
  • vivo mt eden
  • vivo napier
  • vivo northlands
  • vivo papamoa
  • vivo pukekohe
  • vivo rangiora
  • vivo remuera
  • vivo rolleston
  • vivo silverdale
  • vivo sylvia park
  • vivo takanini
  • vivo upper hutt
  • vivo westgate
  • vivo whakatane
  • vivohair

How the Brand Demand Index is measured

Other head-to-heads among Napier hair salons

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